Growth Executive

Description

Join our team at the Guardian and be a part of a diverse and inclusive global organisation that delivers fearless investigative journalism and holds power to account. Our team of award-winning journalists cutting-edge commercial professionals and industry-leading digital experts are committed to making a difference and represent a wide range of backgrounds and perspectives. We offer a challenging and exciting environment for career development with a focus on training growth and fostering an inclusive culture.

We are now looking for aGrowth Executiveto join the team. You will test and optimise the performance of our acquisition channels in order to maximise LTV (life time value) throughout the entire supporter journey.

About the role

• Campaign execution: Deploy high-impact on-site moments (e.g. news reactive or related appeals) and discounts across the website and off-platform channels.
• Channel and journey optimization: Propose optimisation ideas to feed into testing plans. Set up and manage A/B and multivariate tests across landing pages checkouts and automated email flows to improve conversion rates (CVR) and LTV/Impression. Develop and maintain optimisation standards that drive conversion and improve user experience
• Impact analysis: Track and report on KPIs focusing on LTV (lifetime value) and LTV/Impression. Proactively report on performance metrics to assess and communicate impact cutting through variables such as traffic fluctuations for optimum clarity.
• MarTech: Use our core tools (mParticle Braze and our internally built web messaging tool) to set up targeted messaging based on audience behaviour and propensity.

About you

• Minimum 1 year in a digital marketing growth performance or CRM role.
• A self-starter who proactively identifies opportunities and proposes ideas. Eagerness to learn new technology and adapt to a rapidly changing news cycle
• Conscientious approach to campaign setup ensuring copy targeting and suppression rules are correct.
• Ability to extract insights from data and turn them into actionable optimization ideas.
• Comfortable using data sets to track performance and reporting against KPIs (e.g. Google Sheets or Excel).

We actively encourage applications from groups traditionally underrepresented in the UK media

We operate in a hybrid environment working 3 days a week from our offices in Kings Cross and 2 days a week remotely.

We value and respect all differences (seen and unseen) in all people. We aspire to have inclusive working experiences and an environment that reflects the audience we serve where our people have equal access to career development opportunities their voices are heard and can contribute to our future. We actively encourage applications from people of all backgrounds. Many of our staff work flexibly and we will consider all requests for flexible working arrangements.

How to apply

To apply please upload your latest CV and a cover letter which outlines why youd love to take on this role and why youre a great match for what were looking for.

We appreciate the time taken to prepare each application we receive. We do not use AI-assisted technology to review applications; every application is reviewed by a member of our recruitment team.

The closing date for applications is 6pm Thursday 4th June.

All roles at the Guardian are open for everybody to apply. It is important to us that you feel supported and comfortable throughout your recruitment process in order to perform your best. Please let us know if there are any changes we could make to help your application this includes providing documents in accessible formats or personalising the process to better support your needs. Please contact Karen on to discuss further so we can work with you to support you through your application.

Benefits at the Guardian

Youll have 30 days of annual leave per year (plus bank holidays) with the option to purchase an additional 5 days. Our pension scheme is generous; if you contribute 5% then we will contribute 8-12% (depending on your age). We believe in giving back which is why employees are given 2 volunteering days annually and the option of payroll giving. Season ticket loans are also available.

You are entitled to private healthcare life cover income protection and eye tests. You can also opt in to dental insurance.

We have enhanced maternity paternity adoption and shared parental leave policies in place. We also support our employees by offering an IVF menopause baby loss and trans equality policy.

Culture and wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. Our various employee forums provide a platform to use their voice to foster an inclusive workplace. We became the first major media organisation to achieve B Corp status.

We offer tools to help you prioritise your wellbeing including access to our employee benefits platform which provides tailored support for health and addition we also offer free yoga and pilates classes. These run alongside our corporate gym membership and cycle to work scheme.

Our canteen has views overlooking the Regents Canal and caters for breakfast lunch and dinner.

Learning and development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.

Employment Type : Full-Time
Experience: years
Vacancy: 1