Chief Marketing & Strategy Officer
Location:Leeds UK
PURPOSE OF THE JOB
The Chief Marketing & Strategy Officer is responsible for defining and leading the overall marketing brand product and commercial strategy to support sustainable growth within the UK B2B energy supply market. The role sets the longterm market vision shapes the value proposition drives demand generation and aligns crossfunctional teams to elevate the organisations commercial positioning customer understanding and strategic direction.
KEY ACCOUNTABILITIES
Define and lead the overall marketing strategy aligned to business objectives.
Shape value propositions and longterm market vision.
Own leadgeneration strategy channels and performance.
Oversee campaign planning execution and optimisation across digital and traditional channels.
Partner with the Chief Sales Officer to align pipeline targets and conversion performance.
Drive market intelligence competitive analysis and customer insight.
Oversee internal and external communications PR and corporate narrative including crisis management working closely with the Country Communications Team.
Collaborate with operations commercial and pricing teams to shape propositions and ensure effective gotomarket plans.
OUTCOME RESULTS AND KEY PERFORMANCE INDICATORS
Growth in qualified pipeline and marketingsourced opportunities.
Improved local brand visibility recognition and market differentiation.
Strengthened customer segmentation insights and proposition relevance.
Delivery of integrated marketing plans supporting EBIT and longterm business goals.
Enhanced engagement across internal and external communications.
DIMENSIONS OF JOB
Leadership of Brand & Communications Product Marketing Digital Marketing Market Intelligence and Sales Enablement.
Influence across UK B2B Supply and collaboration with global SEMs teams.
Oversight of marketing budget channel investment and demandgeneration performance.
KEY RELATIONSHIPS
Daily collaboration with the UK Energy Supply Executive Team.
Close partnership with Sales (CSO) Operations Commercial Pricing and Strategy teams.
Regular engagement with external partners agencies and industry associations.
KNOWLEDGE AND SKILLS
Deep understanding of B2B marketing branding segmentation and valuebased messaging.
Expertise in market intelligence customer insight and competitive analysis.
Strong leadership communication and strategic thinking capabilities.
Knowledge of the energy sector decarbonisation solutions and deregulated markets.
EXPERIENCE
Extensive experience in B2B marketing ideally within retail energy or energy services.
Proven success driving market repositioning growth and commercial collaboration.
Demonstrated capability in leading modern datadriven marketing and GTM strategies.
QUALIFICATIONS
Educated to degree level in Marketing Business or related field.
BEHAVIOURAL CAPABILITIES
Highly motivated leader with a collaborative forwardthinking mindset with a passion for people development.
Strong communicator able to influence at executive level.
Commercially astute innovative and datadriven.
High integrity adaptability and customercentric approach.
Required Experience:
Chief
Chief Marketing Officer (CMO) UK B2B • Leeds, England, UK
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