Social Media Manager

Working hours: 35 hours per week, Monday to Friday Duration: Permanent Location: Gloucester or London Job Ref: 204694 About the Role Ecclesiastical Insurance, part of Benefact Group, is looking for a Social Media Manager to join our Gloucester and London office on a hybrid basis. What you’ll be doing * Define and lead on the social media strategy and plans, maintaining a ‘test and learn’ approach to continually optimise performance. Develop insight‑led strategies that support business priorities and strengthen brand identity. * Manage and optimise social channels across UKGI, overseeing daily channel management, ensuring content is timely, relevant and aligned to platform behaviours, audience needs and communication goals. Use a ‘test and learn’ approach to maximise channel performance. * Develop high quality, audience‑driven content, collaborating with the wider marketing, PR and business teams to plan and deliver compelling written, photographic and video content, while also producing content directly as required. * Act as UKGI’s social media expert, proving technical leadership and best practice, setting standards, offering guidance, and supporting colleagues responsible for community management or content delivery. * Build, grow and actively nurture online communities across platforms (e.g., LinkedIn, Facebook, YouTube), increasing engagement and strengthening relationships with customers, brokers, trade bodies and stakeholders. * Proactively identify trends, sector specific insights and emerging issues through monitoring and search, keeping informed of political, cultural, industry and social trends, alongside brand mentions and sentiment, using them to shape content direction, raise brand relevance and thought leadership. * Leverage data, insight and analytics to monitor brand conversations, track sentiment and identify risks, escalating issues through the appropriate processes, including crisis response where required. Apply audience insight, research and platform analytics to inform planning and decision making, and report regularly on KPIs such as engagement, reach, follower growth and conversions. * Manage paid social activity and optimise paid social campaigns and budgets across platforms, ensuring effective targeting and alignment with campaign objectives, reporting on performance KPIs, including engagement, reach, follower growth, conversions and campaign effectiveness. * Ensure robust governance, compliance and brand alignment across all UKGI social channels, regularly reviewing and maintaining a secure, accurate and up‑to‑date social media footprint. Work collaboratively with internal teams and external agencies to deliver aligned, high quality social content and campaigns that meet UKGI standards, ensure strong air traffic control, improve ROI and maximise effectiveness across the Group. What youll need to have * Proven track record within a Social Media Manager role. * A deep knowledge of social media and up to the minute platform knowledge, with hands on experience of social media platforms, listening tools, behaviours and emerging trends. * Experience in strategic planning and content creation across multiple platforms. * Familiarity with SEO for social and channel optimisation. * Excellent understanding of how to create, define and sustain brand voice. * Ability to lead change, influence teams and embed social media best practice across a complex business. * Creative thinker with proven ability to translate ideas into results, with strong written, visual and verbal communication skills. * Confident using social analytics tools and platform insights to interpret performance and drive improvement. * Practical, hands‑on experience producing content for social media. * Sound judgement, strong moral compass and quick decision‑making skills. What makes you stand out * Experience with paid social advertising (LinkedIn Ads, Meta Ads). * Content creation tools (video, image editing, scheduling). * Crisis and escalation management experience. * Financial services and specifically B2B communications experience. What we offer * A competitive salary - lets discuss it * Hybrid working * Group Personal Pension - up to 12% employer contribution * Generous annual bonus scheme: on‑target bonus between 7.5% and 30% * 28 days annual leave plus bank holidays, and a holiday buy and sell scheme * An array of health and wellbeing benefits, including private healthcare, income protection and life assurance * £200 annual personal grant to a charity of your choice * Encouraged to take at least one volunteering day per year * Employee Assistance Programme * Full study support to gain professional qualifications * Access to virtual GP * Enhanced maternity and paternity pay Hear from the hiring manager We’re transforming marketing at Ecclesiastical into a bold, data and insight driven engine for growth where creativity, data and purpose come together to deliver real impact. This is an exciting moment to join us: as part of a team reshaping how we show up for our brokers, customers and communities, you’ll help build a brand where better business genuinely means better lives. If you want to bring fresh thinking, shape meaningful change, and be part of a team raising the bar for what marketing can do, we’d love you with us. We welcome applications from everyone. J-18808-Ljbffr