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Faria Education Group
Demand Marketing Manager, VectareFaria Education Group • Loughborough, England
Demand Marketing Manager, Vectare

Demand Marketing Manager, Vectare

Faria Education Group • Loughborough, England
30+ days ago
Job type
  • Full-time
Job description
Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Marketing Manager to drive marketing initiatives for Vectare. In this role, you will own the demand generation strategy and execution across Vectare, covering the globe. You’ll craft go-to-market strategies, design and manage campaigns, oversee social media and events, and help position Vectare as a distinctive name in the space. You’ll work closely with key stakeholders, including regional commercial teams, product, sales, and customer success, while being part of the larger global marketing team. Responsibilities * Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Vectare. * Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans. * Partner with Product Marketing, Events, and Brand & Community teams to localize product launches, events, and other marketing efforts through social media, blogs, videos, and other channels. * Coordinate campaigns across social media, email, advertising, and partnership initiatives using HubSpot. * Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact. * Align marketing strategies with our sales team to increase pipeline, enable effective outbound, and support revenue growth. * Measure and report on marketing performance, using insights to optimise ROI and improve lead quality. * Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness. Requirements * 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries. * Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue. * Expertise in planning and executing campaigns that address customer needs. * Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team. * Strong copywriting and campaign creation skills. * A degree in Marketing, Communications, or a related field is preferred. Capabilities & Attributes * Strong project management skills, with the ability to prioritise and manage multiple initiatives. * Ability to translate customer insights and sales feedback into impactful marketing strategies. * Quick learner with a strong understanding of education trends and customer pain points. * Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales, and any other Faria team. * A proactive, creative, and data-driven mindset with a focus on delivering results. Success Metrics * Marketing-source pipeline generated. * Pipe-to-spend ratio. * Excellent alignment between marketing and sales efforts. Benefits * Base salary is based on experience, and performance bonuses are based on KPIs. * Monthly Health & Wellness Allowance * Office lunch & team socials * Professional Development opportunities * Unlimited book budget. * Additional benefits, such as a pension and 25 days holiday, also apply. J-18808-Ljbffr
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Demand Marketing Manager, Vectare • Loughborough, England

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