Senior SEO Executive

RAC is looking for a passionate commercially minded SEO Executive with at least two years’ hands on experience to join our Performance Marketing team.

This is an exciting opportunity for someone who already understands the fundamentals of organic search and is ready to build on that foundation within a well established, brand. You’ll bring practical experience and fresh thinking, and in return we’ll provide the support and exposure to help you progress your career.

Working across RAC’s core products and services, you’ll drive measurable growth in visibility, traffic and performance. You’ll need to be confident working autonomously, with strong written and verbal communication skills and the ability to influence stakeholders.

The role follows a flexible hybrid model: three days from home and two days at our Bradley Stoke office in Bristol.

As a SEO Executive at RAC, you’ll get benefits that go the extra mile

• Earnings That Motivate – enjoy a competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme - a unique opportunity to share in RAC’s future success and be rewarded for the exceptional work you deliver.
• Tools to Drive Your Future – get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.
• Time Off That Matters – enjoy 25 days annual lave, plus bank holidays. We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.
• Financial Security & Perks –pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term.
• Wellbeing That Works for You – our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.
• Extras That Make a Difference - access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you’ll automatically join our Colleague Share Scheme, giving you a stake in our collective success.

What you’ll do

• Supporting the delivery of RAC’s SEO strategy across key products and services, ensuring activity aligns with wider commercial objectives.
• Support to management and execute a SEO roadmap, covering on-page, off-page and technical initiatives, working closely with internal teams and agency partners.
• Monitoring and reporting on SEO performance across a defined product set, tracking KPIs and clearly communicating progress and impact.
• Identifying growth opportunities through data led insights, providing actionable recommendations to increase organic visibility and traffic.
• Using tools such as Google Analytics, Search Console, SEMrush and Ahrefs to analyse performance trends, competitor activity and search opportunities.
• Supporting the monitoring of the technical health of the RAC domain, working with internal teams to improve crawlability, indexation and overall site performance.
• Managing relevant budgetary and compliance processes, ensuring stakeholders are engaged and approvals secured in a timely manner.
• Building strong working relationships across the wider Performance Marketing team, ensuring SEO activity is aligned with paid media, content and brand initiatives.
• Keeping up to date with industry developments, algorithm updates and best practice, proactively identifying areas of potential impact or opportunity.

What you’ll need

• A minimum 2 years’ experience in SEO or digital marketing (agency or in-house).
• A keen interest in organic search and digital performance.
• Strong written and verbal communication skills.
• A proactive mindset and willingness to learn.
• Familiarity with SEO tools is a bonus, but not essential – we’ll train you!

We’re Orange Heroes

At the RAC, we never stand still. With a legacy of over 125 years, it’s this restless drive for better that’s earned the trust of over 12.5 million members and it’s why we’re on a mission to be the UK’s number one motoring services provider.

That commitment to excellence isn’t just felt by our members, it’s echoed by our people too. With a 4.5-star rating on , our colleagues recognise the RAC as a place where ambition, support and authenticity come together.

We’re all about progress powered by people. As an equal opportunities employer, we welcome every background, champion every voice and back your growth every step of the way. At the RAC, individuality fuels innovation and you’re invited to bring your full self to it.