Business Sales Advisor - Customer Growth

About the role

In this role, you’ll be the voice of BT for our small and medium business customers – building genuine connections and providing solutions that make a real difference to their success. Every conversation matters; whether you’re responding to an inbound enquiry or reaching out as part of an outbound campaign, you’ll take the time to understand each customer’s needs and challenges before recommending the right BT or EE Business products for them.

You’ll combine your natural communication skills with your existing sales experience to spot opportunities, tailor solutions, and deliver results that meet – and often exceed – your targets. Above all, you’ll ensure every interaction is a positive one, creating a customer experience that reflects BT’s reputation for trust, expertise and innovation.

You’ll deliver defined revenue, product volume and quality targets through the acquisition, up-sell and retention of UK SME customers. Sales opportunities are initiated by either an inbound blend or outbound call as part of a specific campaign and in accordance with business requirements. You will answer and respond to customer enquiries efficiently, effectively and appropriately in accordance with defined processes and procedures. The Customer Growth Advisor plays a key role in retaining and growing our small and medium business customers.

The role is a blend of inbound calls and/or outbound‑focused, engaging existing customers to protect contracts, reduce churn, and identify growth opportunities. The outbound team may also provide inbound support during peak demand, ensuring customers receive timely, high‑quality service.

This role requires strong customer conversations, commercial judgement, and flexibility to support business needs. By delivering compliant, value‑led conversations and supporting key customer programmes, the role plays a direct part in strengthening long‑term customer relationships while supporting wider transformation and efficiency goals.

What you will be doing

Inbound Customer Growth-

• Support inbound call volumes during busy periods and make outbound dialler calls in quieter times.
• Identify upsell and cross‑sell opportunities aligned to customer needs efficiently and professionally.
• Take ownership of issues through to resolution, using correct processes.
• Deliver a consistent customer experience across inbound and outbound activity.
• Customer & Process Excellence
• Maintain accurate customer records and contact details.
• Follow all sales, compliance, and data protection requirements.
• Use CRM and sales systems correctly at all times.
• Escalate risks, complaints, or vulnerabilities appropriately.
• Work closely with wider teams to resolve issues and improve outcomes.

Outbound Customer Growth-

• Proactively contact existing SMB customers to:
  • Protect customers at risk of churn.
  • Support contract renewals and retention activity.
  • Identify upsell and cross‑sell opportunities aligned to customer needs.
• Hold confident, value‑based conversations focused on long‑term customer outcomes.
• Clearly explain products, pricing, and contract terms.
• Ensure customers receive correct information and documentation before orders are placed.

Performance & Collaboration-

• Deliver against agreed performance measures, including quality, retention, and growth.
• Actively engage in coaching, feedback, and development sessions.

Support a “one team” culture by sharing best practice and helping colleagues.

What skills you'll need to succeed

Essential

• Strong communication and listening skills.
• Confidence handling objections and challenging conversations.
• Ability to balance customer needs with commercial outcomes.
• High attention to detail and strong compliance mindset.
• Comfortable working across inbound and outbound activity.

Desirable

• Experience in outbound or inbound sales and retention.
• Experience working with SMB or business customers.
• Knowledge of telecoms or B2B services.
• Experience using CRM and sales.

Benefits

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.