Amazon PPC Executive

About Us Located in Milton Keynes, F&F Stores is a rapidly expanding e‑commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, Minecraft and iconic football clubs directly to your doorstep. Our high‑quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, found on popular e‑commerce marketplaces and our own e‑commerce website. * Location: Office-based, in Milton Keynes * Contract: Full-time, Permanent * Salary: Up to £32,000 * Working hours: 40 hours/week * Our LinkedIn: https://www.linkedin.com/company/f-and-f-stores-ltd Role Overview If you are a proactive and skilled Amazon PPC Executive looking for a challenging role within a dynamic business, we want to hear from you! This role would suit a marketing professional with 3 years of industry experience and a genuine passion for Digital Marketing and Pay Per Click. We need a hardworking and confident candidate with excellent communication ready to jump in and contribute to success! The Amazon PPC Executive requires a combination of technical expertise, analytical skills, and strong communication and collaboration abilities. Key Duties * Keyword research – conduct keyword research to identify relevant and high‑traffic keywords to target in ad campaigns. * Campaign creation – create and launch PPC campaigns on Amazon using tools such as Amazon Advertising Console. * Ad copywriting – write compelling ad copy that accurately represents the product and entices customers to click on the ad. * Bid management – monitor and adjust bids to ensure that campaigns are performing optimally while staying within budget. * Campaign optimisation – analyze campaign data and make adjustments to improve performance, such as adjusting targeting, ad placement, and ad copy. * Reporting and analysis – analyze performance data to identify trends and opportunities for improvement and communicate results with the assigned team and managers. * A/B testing – conduct A/B tests to determine the most effective ad copy, keywords, and targeting strategies. * Budget management – manage advertising budgets to ensure that spending is aligned with business goals and objectives. * Competitive analysis – analyze competitor advertising campaigns to identify areas of opportunity and competitive threats. * Staying up‑to‑date with industry trends, new advertising formats, and changes to Amazon’s advertising platform. Required Skills * PPC advertising expertise – a deep understanding of pay‑per‑click advertising principles and best practices, as well as experience managing PPC campaigns on Amazon or other platforms. * Data analysis and reporting – strong analytical skills to analyze campaign performance data and produce reports that clearly communicate results and insights. * Keyword research – knowledge of keyword research tools and techniques to identify relevant and high‑traffic keywords for targeting in ad campaigns. * Ad copywriting – ability to write compelling and effective ad copy that accurately represents the product and entices customers to click on the ad. * Bid management – experience managing bid strategies and budgets to ensure optimal performance of advertising campaigns while staying within budget. * Campaign optimisation – ability to analyze campaign data and make adjustments to improve performance, such as adjusting targeting, ad placement, and ad copy. * Communication and collaboration – strong communication and collaboration skills to work effectively across the business, such as marketing, sales, and other product teams. * Attention to detail – ability to pay close attention to detail and ensure that campaigns are set up and managed correctly to maximise their impact. * Continuous learning – a willingness to stay up‑to‑date with industry trends, new advertising formats, and changes to Amazon’s advertising platform. Benefits * Casual dress * On‑site parking * Regular social events including summer and end‑of‑year parties * Spontaneous employee well‑being treats * Vouchers at Christmas to shop with F&F * Staff purchases * NEST pension * Private medical insurance with Vitality health, with various benefits including discounts on a gym membership. * Canteen * Company events * Employee discount * Free parking * Private medical insurance Job Type Permanent J-18808-Ljbffr