Social Media Content Executive

Job Title: Social Media and Content Executive Reporting to: Content Marketing Manager Location: 12 - 14 Bloomsbury Square, Holborn, London (Hybrid – 2 days per week in the office) Role: Full time, Permanent Company Overview: Ciarb is a professional membership body for alternative dispute resolution practitioners. We support our members through advocacy, professional standards, training, and guidance. We are committed to maintaining the highest standards of governance, compliance, and integrity in all that we do. Position Overview: Ciarb has a significant opportunity to grow global engagement, professional influence, and member value through a LinkedIn-first social media strategy. As part of a new membership and engagement strategy, social media will play a central role in communicating thought leadership, supporting member engagement, and driving commercial outcomes. This role will lead the planning and delivery of Ciarb’s social media activity, with a primary focus on LinkedIn as the core platform for engaging professional audiences. The role will also support and empower Ciarb’s branches and global volunteers, many of whom are not marketing professionals to effectively represent and promote Ciarb at a local level. Working collaboratively across internal teams and with global stakeholders, the postholder will elevate the profile of Ciarb, ensuring consistent messaging, increased engagement, and measurable impact. The role will also have responsibility for supporting with web copy. Key Responsibilities: Social Media Strategy & Delivery Lead the development and execution of a LinkedIn-first social media strategy, positioning Ciarb as a global thought leader in dispute resolution and professional practice. Ensure content is tailored to professional audiences, focusing on insight-led, value-driven, and conversation-starting content. Partner with internal stakeholders and external senior leaders to develop thought leadership content, including posts, articles, and video. Plan social media calendar and deliver integrated campaigns aligned to organisational priorities, with LinkedIn as the primary channel supported by other platforms where appropriate. Manage paid LinkedIn campaigns, including audience targeting, budget allocation, testing, and optimisation. Content Creation & Video Production Support the video production team with admin, managing the content calendar, and subtitle creation. Web Copy Development: Develop and optimise web copy for key pages (e.g. campaigns, products, events), ensuring consistency with social messaging and overall brand tone. Collaborate with internal stakeholders to translate complex information into clear, user-focused website content. Apply best practice for digital content, including clarity, structure, accessibility, and SEO considerations. Ensure social campaigns are supported by effective landing page content that drives engagement and conversion. Volunteer & Branch Social Media Enablement Develop and deliver guidance, training, and toolkits to support branch volunteers in using social media effectively, with a focus on LinkedIn. Create simple, practical resources (e.g. templates, best practice guides, content examples) tailored to non-marketing audiences. Run social media training sessions and workshops to build confidence and capability among volunteers. Provide ongoing support and advice to branches on content creation, event promotion, and local engagement. Reporting and Analytics Develop and maintain a social media dashboard / calendar. Track and analyse performance (engagement, reach, follower growth, lead generation). Use insights to refine content strategy, optimise campaigns, and improve ROI. Provide regular reporting and recommendations to key stakeholders. Stay up to date with social media trends and platform updates. Experience: Essential Proven experience delivering social media strategies with a strong emphasis on LinkedIn. Demonstrable experience creating engaging content Strong understanding of thought leadership and professional content marketing. Excellent copywriting skills, with the ability to communicate complex topics clearly. Experience managing paid social campaigns (LinkedIn preferred). Experience with social media management and analytics tools. Confidence working with senior stakeholders and subject matter experts. Ability to work independently and manage multiple priorities. Excellent attention to detail, spelling, and grammar. Desirable Experience working within a professional body, membership organisation, or institute. Experience supporting or training non-marketing stakeholders or volunteers. Familiarity with global or multi-region communications. Experience in integrated communications. Basic design skills (e.g. Canva, Adobe). What's in it for you? Contract: Permanent, Full Time Working Style: Hybrid – 2 days per week in the office Salary: £28,000 – 32,000 (depending on experience) Annual leave: 25 days per annum plus UK bank holidays Sick pay: Enhanced company scheme subject to terms and conditions My Free Time: We offer up to 12 additional wellbeing days a year Pension: Generous Pension Scheme (from day 1 of joining) Other Benefits: Employee Assistance Programme (EAP) Private Healthcare: Vitality Health Cycle-to-work scheme Season Ticket Loan Perkbox subscription (money-saving platform) Application Notes: A covering letter of ideally one A4 page but no more than one along with your CV is required to complete your application. See below to view guidance on constructing a cover letter.