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House Of Fashion Associates
HEAD OF MENSWEAR ( Design & Creative ) D2C brandHouse Of Fashion Associates • Manchester, England, United Kingdom
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HEAD OF MENSWEAR ( Design & Creative ) D2C brand

HEAD OF MENSWEAR ( Design & Creative ) D2C brand

House Of Fashion Associates • Manchester, England, United Kingdom
12 days ago
Job type
  • Full-time
Job description

HEAD OF MENSWEAR - Design/ Creative/ Product Development/ Merchandising


MANCHESTER


UP TO £80K doe



Creative / Design


Our client is a contemporary men’s and women’s fashion brand rooted in modern luxury, street-inspired design, and strong brand storytelling. They pride themselves on creating elevated apparel that blends trend-led graphics with timeless brand identity. Creativity, attention to detail, and authenticity are at the core of everything they do.


Role Overview:


The Head of Menswear leads the creative and commercial direction of the menswear category, overseeing product development, brand alignment, and go-to-market strategy. This role bridges design, merchandising, and marketing to build a cohesive, high-performing menswear offering that reflects the brand’s identity and drives growth.



Key Responsibilities


  1. Creative Direction & Product Strategy


  • Define and lead the menswear vision in line with the brands DNA.
  • Oversee All collections from concept to final product.
  • Lead seasonal collections with consistency across silhouettes, fabrics, colour palettes, and branding.
  • Lead strategically Drive commercially proven product franchises.
  • Identify trends and translate them into commercially viable products.
  • Maintain a strong point of view on design, fit, and quality.
  • Collaberate with design & buying teams
  • Translate insights into product strategy




  1. Product Development & Execution


  • Manage the end-to-end product lifecycle (design → sampling → production)
  • Work closely with design, technical, and sourcing teams
  • Approve fabrics, trims, fits, and final samples
  • Ensure timelines and product critical path are met.


  1. Range Planning & Merchandising Strategy


  • Oversee range architecture ( what products are sold and in what quantity)
  • Use sales data to inform decisions ( best sellers, gaps, trends)
  • Balance fashion forward pieces with core franchises
  • Manage pricing strategy and margins


  1. Commercial Performance


  • Own Sales, revenue and profitability for menswear
  • Monitor KPI’s ( sell through, conversion, AOV, Stock levels)
  • Indentify opportunities for growth ( New Catogories and Collaberations)



Cross functional Collaberation


  • Work with marketing (campaign direction, Launches)
  • E- commerce ( Product presentations, Drops)
  • Supply chain ( timelines, production)
  • Retail Team ( Supporting with Wholesale Critical path & selling)



Brand & Marketing Alignment


  • Collaborate with marketing on campaign direction, product storytelling, and launches
  • Ensure menswear reflects the brand’s tone, positioning, and visual identity
  • Support content strategy (lookbooks, shoots, social)
  • Guide styling and product presentation



Leadership & Team Management


• Lead and mentor the menswear design and product teams

• Set clear objectives, workflows, and creative standards

• Foster a high-performance, collaborative environment

• Work cross-functionally with buying, production, and e-commerce



Key Skills & Experience


• 5–8+ years in menswear design, product, or category leadership

• Strong aesthetic sense with a clear understanding of modern menswear

• Proven ability to build and scale product categories

• Commercial awareness (pricing, margins, sell-through)

• Experience working with suppliers and production teams

• Excellent leadership and communication skills



  • Experience in premium or contemporary fashion
  • Background in both design and merchandising
  • Understanding of DTC and e-commerce environments
  • Understanding and experience in wholesale selling
  • Knowledge of global fashion trends and consumer behaviour



Success Metrics


• Revenue growth of menswear category

• Sell-through rates and margin performance

• Brand consistency and product reception

• Speed and efficiency of product development cycles

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HEAD OF MENSWEAR ( Design & Creative ) D2C brand • Manchester, England, United Kingdom

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