Purpose of the role
The Campaign Manager works closely with both their clients and team to ensure the efficient and effective running of their accounts. The Campaign Manager has a clear understanding of their clients’ objectives and requirements. They deliver the highest levels of service to the accounts and have the ability to build and maintain long-lasting relationships with clients. The Campaign Manager translates creative thinking into decisive action, prioritising tasks efficiently and continuously setting a motivating example for the rest of the team. They have exceptional media relations skills.
Responsibilities
Consult with clients on media opportunities in relation to the news agenda on a daily basis
Oversee all media relations activity on behalf of the client
Maintain relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels
Provide content for campaigns and projects including press releases, articles, blog entries, social posts and other written material
Proof-read all written materials biographies, media alerts, briefing documents, social posts etc.
Understand and advise clients on the types of content that will work best to achieve their goals.
Work closely with line reports to set objectives and support strengths, weaknesses and career development
Maintains a consultative relationship with the client, acting as the key contact for all marketing services, defining deadlines and service agreements whilst ensuring these are met consistently by the team
Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional services, across all activation channels
Drives the team to develop compelling and impactful content and campaigns for clients
Works with the client and wider TEAM LEWIS team to ensure effective budget management
Work alongside the Campaign Director to regularly review account performance, identifying opportunities for additional PR, marketing and digital services and projects
Add value to new business pitches by providing support with coordination, content generation and presentation preparation
Ensure that all client activity meets KPIs and is reported back to the client, providing insight and analysis
Analyse success of campaigns, and alongside Campaign Director, identify key learnings and opportunities for continuous improvement
Regularly attend and lead TEAM LEWIS daily press briefings and training sessions.
About you
It is essential that you have experience working within a PR or Integrated communications agency. TEAM LEWIS is constantly winning and seeking new business, therefore you will be working on some of our existing clients but also, you will be a vital part of the team to push and grow our new business further.
We are looking for a skilled Campaign Manager with a strong understanding of clients’ business needs, issues and requirements.
Experience working within B2B Communications with a strong portfolio of tech / consumer tech clients.
You are comfortable talking about integrated marketing solutions involving creative, digital, demand generation, media, reputation management.
Experience of working in a fast paced, international environment, and with regional teams, is beneficial.
You will have a thorough knowledge of the media and keep up to date with current affairs.
Impeccable attention to detail and excellent communication skills both written and verbal are also necessities to this role.
Campaign Manager – Technology PR • London
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