Brand and Campaign Manager

Tim Hortons UK – Brand & Campaign Manager Job Description As Brand & Campaign Manager for Tim Hortons UK, you will play a pivotal role in driving brand growth, visibility, and commercial performance across all channels. You will lead the development and delivery of integrated marketing campaigns, with a strong focus on paid media ROI, brand health, and Limited Time Offer (LTO) campaign concept development. This role owns end-to-end brand and campaign planning, from consumer insight and concept briefing through to execution, optimisation, and post-campaign evaluation. You will act as a central connector across agencies, internal teams, and senior stakeholders to ensure campaigns are brand‑right, market‑ready, and commercially robust. Key Responsibilities * Brand & Campaign Management * Develop and execute annual brand, LTO, key event campaign plans aligned to commercial objectives. * Lead the research, development, and briefing of LTO campaign concepts, rooted in consumer insight and market opportunity. * Localise global RBI campaigns for the UK market, ensuring relevance, compliance, and impact. * Plan and deliver fully integrated, multi‑channel campaigns across OOH, digital, social, radio, in‑store, and owned channels. * Champion brand identity, tone of voice, and creative consistency across all customer touchpoints. * Own the end‑to‑end marketing and social content calendar, ensuring clear prioritisation, alignment, and visibility across the business. * Responsible for HFSS, regulatory, and brand compliance lead within the department. * Lead the consumer PR strategy, based on business objectives, setting KPIS and final reporting. Paid Media Strategy & ROI * Own the paid media strategy with a clear emphasis on ROI, effectiveness, and incrementality. * Define the optimal channel mix across digital, offline, and performance media. * Brief, plan, book, and optimise campaigns in partnership with media agencies. * Set clear campaign KPIs and ensure media plans align to brand and commercial objectives. * Manage paid media budgets, ensuring spend is optimised and performance is transparent. * Lead media performance reviews, translating results into actionable insight. LTO, Promotions & Merchandise Strategy * Own the LTO campaign pipeline from concept to sign‑off. * Lead promotional ideation, balancing brand ambition with commercial viability. * Review and assess promotional mechanics, pricing narratives, and customer value. * Own merchandise strategy, ensuring brand consistency, relevance, and effectiveness. * Prepare commercially robust recommendations for senior leadership sign‑off. Brand Health, Insight & Competitor Intelligence * Own brand health tracking and lead regular reviews of brand performance. * Interpret tracking, media, and campaign data to inform future planning. * Monitor competitor activity, category trends, and emerging opportunities. * Champion a data‑led, test‑and‑learn approach to brand and campaign development. Partnerships Strategy * Lead the brand partnerships strategy to support brand growth and reach. * Research, identify, and source strategic partnerships aligned to the Tim Hortons brand. * Evaluate partnership opportunities for brand fit, commercial value, and scalability. * Own partnership briefing, activation alignment, and performance review. Internal Communications & Stakeholder Management * Own the internal communications strategy for marketing and campaigns. * Develop clear, compelling internal briefings with support from executive stakeholders. * Present brand, campaign, and media strategies to senior leadership. * Work cross‑functionally with operations, supply chain, finance, and franchise teams to ensure campaigns are market‑ready. * Lead and manage relationships with creative, media, PR. * Support relationship with production agencies. Environment * Hybrid role with a minimum of 1 day in the Egham Offices (Monday). * Need to travel to TH sites. * Smart casual dress‑code. J-18808-Ljbffr