Marketing Director

Nutritics is redefining how hospitality and foodservice businesses operate. We give organisations complete clarity and control over their food, menus, supply chains, and environmental impact. Trusted by 500+ customers worldwide, from contract caterers and restaurant groups to healthcare and education providers, we are the platform of choice for businesses that take food data seriously. Backed by PE investment, were scaling rapidly across UK&I and entering the US market. Our ambition: to become the worlds most trusted food information platform. This is a pivotal hire as Nutritics embarks on its next transformational step as we continue to scale in the UK & grow into the United States. The Marketing Director will own full strategy and execution: drive demand as a core outcome, alongside building the brand, creating a new website, equipping the sales team, and leading our US market entry, with direct access to the CEO and board. In addition, they will operate as a cross-functional leader, aligning product, sales, and leadership around a unified GTM. This role offers genuine career runway, with the potential to grow into a CMO position or to operate as a senior marketing leader within a broader commercial leadership structure, as the business scales. Demand Generation & Pipeline * Design and execute a measurable, multi-channel lead generation plan targeting documented ICPs * Implement targeted outbound and ABM approaches for high-value segments * Launch and optimise campaigns across LinkedIn, email, and SEO/AEO * Build a content and thought leadership programme through whitepapers, case studies, webinars, and blog content * Balance short-term pipeline with long-term brand and category building * Own the marketing pipeline number: marketing-sourced opportunities, MQL volume, and CAC by segment Brand, Proposition & GTM Own the brand transformation and go-to-market plan, translating our offer into positioning the whole business can use. * Lead the brand refresh programme: new visual identity, working with the appointed agency * Oversee the website redevelopment: customer-centric UX, conversion-optimised journeys, SEO, and attribution tracking * Build and own the messaging architecture, mapped to ICPs * Lead integrated campaigns across content, digital, events, and PR * Own the US pre- and post-launch brand and positioning work: territory messaging, segment activation, and pipeline development * Ensure brand consistency across agencies, internal teams, and all customer-facing touchpoints A commercial partner to Sales, ensuring marketing is directly connected to pipeline, conversion, and revenue outcomes. * Own the GTM workstream for the transformation: naming, positioning, and all sales-facing materials * Develop and maintain the full sales enablement library * Implement a structured MQL/SQL handover process with the Sales team * Collaborate with Sales and Customer Service to build a sector-specific proof library * Maintain a continuous feedback loop with Sales, adapting campaigns accordingly Marketing Operations & Performance * Own and optimise the full marketing tech stack, including Salesforce, paid channels, SEO tooling, and analytics * Map the full customer journey from first touch to closed-won and systematically improve conversion * Build and maintain a board-ready KPI dashboard * Own and manage the marketing budget; deliver a zero-based annual plan * Establish and maintain a lead scoring model mapped to customer segments * Implement tracking, attribution, and funnel visibility on the new website * Define the marketing team structure and recruit into it, starting lean * Lead and develop the team (2–3 headcount) with clear objectives and development plans * Evaluate and optimise the agency landscape; establish clear briefs, SOPs, and KPIs for each retained partner * Build an agile hybrid model: in-house strategy and performance; external specialists for creative, SEO, paid, and web What Good Looks Like👏 At 12 months, the Marketing Director will have delivered: * Demand Gen: Marketing-sourced pipeline driving a notable proportion of new business; CAC tracked and improving * Brand & Website: New brand and website live; digital engagement up 30% * Sales Alignment: MQL–SQL handover in place with >80% Sales acceptance rate; enablement library complete * Operations: KPI dashboard live; lead scoring and nurture automation operational; zero-based budget delivered * US: Pre-launch demand and brand foundations in place; initial pipeline seeded * Team: Internal team in place; agency model rationalised and performing to brief Career Progression and Development🚀 * Recognition as a key part of the team that continues to deliver significant global growth - feel and see the impact of your individual contributions! * Opportunity to learn from working alongside an experienced management team and market leading clients around the world * Bi annual performance review and individual career development plan * Access ongoing coaching, mentorship, and opportunities to expand your responsibilities as the business scales * Clear pathways for progression into senior commercial roles as Nutritics continues to grow internationally The Ideal candidate will have🙌 * 7+ years in B2B SaaS or B2B tech marketing, with 3+ years in a senior marketing leadership role * Demonstrable track record building demand generation programmes that measurably contributed to ARR growth in a scale‑up environment * Experience owning brand transformation and messaging architecture, not only managing execution * Proven ability to build and manage agency relationships and generate excellent output from partners * Commercially fluent: CAC, pipeline, funnel conversion, and board‑level KPIs * Hands‑on experience with CRM and/or Salesforce; comfortable evaluating and optimising a martech stack * Experience in ABM and targeted outreach to mid‑to‑large enterprise B2B buyers * Fluent English; strong communicator at board and senior stakeholder level Highly Desirable * Marketing experience in hospitality, food service, food retail, or adjacent B2B sectors * Familiarity with GenAI tools, SEO/AEO, GA4, LinkedIn paid, and content‑led pipeline strategies * Experience translating a business transformation into GTM and sales enablement * Background building a marketing function from an early stage * Commercial judgement - focused on pipeline and revenue, not vanity metrics * Hands‑on operator - comfortable running campaigns as well as directing others * Builder’s mindset - energised by creating things that don’t yet exist * Decisive under ambiguity - able to prioritise without perfect information * Highly collaborative – a committed peer to sales, CS, product, and finance * Clear and direct communicator - in writing, in the room, and with the board Most Importantly👍 Nutritics is a people‑first business and we’re looking for individuals who align with our five core values: Team First, Open Communication, No Ego, Integrity, and The Rocket🚀. We take our mission seriously but not ourselves. Transparency, openness, and results are valued over hierarchy. Working with Nutritics💪 * 25 days annual leave (plus public holidays) * Training & Development Programmes * Excellent work life balance policies - Summer hours, Enhanced parenting leave options etc. * Generous personal Health & Wellbeing budget * Unparalleled opportunities to a rewarding & diverse career path * An experienced knowledgeable peer group Location and Hours of Work🌍 Our weekly hours of work are 37.5 covering Monday to Friday. This is a hybrid role and we offer a lot of flexibility around core hours. Teams based in Ireland and the UK are required to work from the local office one day every two weeks. This role can be based either in Ireland or the UK J-18808-Ljbffr