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Blend Family
Marketing & Events CoordinatorBlend Family • Sheffield, England
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Marketing & Events Coordinator

Marketing & Events Coordinator

Blend Family • Sheffield, England
7 days ago
Job type
  • Full-time
Job description
Key Purpose To support the Marketing Manager to deliver a comprehensive content marketing and events programme to support the food hall in achieving their footfall and revenue objectives, whilst also creating a thriving and vibrant community. Creating engaging content and driving awareness and engagement. Key Responsibilities * To follow the content creation process for your assigned food halls, including creating engaging content in all formats for use across all channels (social, email, web, collateral). * To create engaging and vibrant content to drive reach and engagement on all organic social channels, including the use of influencers and UGC to drive authenticity. * To ensure events, activities and activations are delivered effectively at the venue level, including ensuring events are well represented in the marketing activity and across social channels. * Ensure event planners are up to date and shared appropriately, and that key calendar dates are identified (including all seasonal events). * Research event, activity and activation options and propose solutions for our food halls. * Liaise with events suppliers and individuals to ensure they understand our requirements and expectations, and that they have everything they need to deliver what is needed. * Liaising with operational colleagues to ensure events run smoothly. * Visit sites weekly to review operational marketing requirements, including TVs, menus, and to liaise with food partners for content and provide marketing support if needed. * Liaise with food partners, in conjunction with the Food Hall Operations Manager, to identify deals and promotions to encourage footfall and spend across your assigned food halls. * Brief in all assets to Creative to support and promote the marketing and events activities at the food hall, including menu updates, changes to opening times and supporting events. * Monthly audit of all marketing at the food hall level, including TV screens, posters, menus and ensure any changes are communicated to the broader team (to update web/CRM). * Review all marketing campaigns, social campaigns and events to ensure they have delivered on reach and engagement targets, and footfall and revenue if appropriate. * Ensure the “bible” of important information is up to date and shared widely for your assigned food hall to ensure consistency across teams. * Support the Head of Marketing & Events, Marketing Manager and Activation Coordinator in delivering their events and activities on your assigned food halls, including creating content and sharing widely. * Work with the Head of Events and Marketing and the Marketing Director to ensure all processes are in place to efficiently manage the on-site collateral and other operational marketing requirements, and create opportunities for operational colleagues to feed into our planning process. * Participate in the annual planning process with the broader marketing team. Key Requirements * A passion for content creation, social media marketing and events. * Ability to create strong photography and videography content. * Team player who can support the wider team, including Food Partners and operations. * Willingness to work flexibly with a real can‑do attitude. * Strong organisational skills and an ability to plan ahead. * Good communicator with strong written and oral skills. KPIs * Ensure site information is accurate and shared within marketing. * Monthly Marketing Audits completed. * Social Media reach and engagement. * Event attendance and impact incl. feedback. * High‑quality content for use across all channels. * Increase in influencer and UGC content. J-18808-Ljbffr
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Marketing & Events Coordinator • Sheffield, England

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