Job descriptionQuarterly team meet-ups (moving to monthly - typically Leicester or London) £40-45k + performance bonus Full time role (would consider 0.8 FTE) About CB1 Medical & CB1 Pharmacy CB1 Medical and CB1 Pharmacy are among the largest and fastest-growing private medical cannabis providers in the UK. Clinician-founded and clinician-led, we combine regulated healthcare excellence with health-tech innovation to deliver outstanding patient experiences at scale. We are consistently recognised as: * One of the most affordable medical cannabis clinics in the UK * The highest-rated clinic by patient reviews (Google) * One of the most operationally efficient, with digital-first access to patient records and prescribing workflows As we scale, organic growth and content-led authority are critical to acquiring and educating patients responsibly. The Opportunity We’re hiring a Content & SEO Manager to take ownership of organic acquisition through search-led content. This role is about building a scalable, compliant content engine that drives qualified traffic, supports patient education, and feeds multiple channels (SEO, email, social, paid). This is not a “blog-for-the-sake-of-it” role. It’s about intent, structure, authority, and outcomes. Consider how content performs across both traditional search (SEO) and emerging discovery platforms, including generative AI-driven search, and adapt structure and format accordingly. This role is ideal for someone who: * Thinks in search intent and patient questions, not just keywords and traffic * Enjoys building structured, scalable content systems rather than one-off blogs * Is comfortable working in regulated environments and collaborating closely with clinicians and compliance * Is interested in how search and content are evolving, including the impact of generative AI on discovery and visibility. What You’ll Be Responsible For * Own keyword research, intent mapping, and content prioritisation * Define and maintain site structure, internal linking, and page hierarchies * Optimise existing pages and create new high-intent content to drive eligibility form submissions Content Creation & Planning * Produce and manage content across: * condition and treatment pages * educational articles and blogs * FAQs and evergreen resources * Build and maintain a clear editorial calendar aligned to growth priorities * Supply content to support: * - monthly email newsletters * - lifecycle and educational email journeys * - organic social content * - paid creative and landing page messaging Performance & Optimisation * Track performance of content against traffic, engagement, and conversion metrics * Continuously refine content based on search performance and patient behaviour * Work closely with paid and lifecycle teams to reuse and amplify high-performing content Compliance & Collaboration * Work within healthcare and advertising regulations * Collaborate with clinicians, compliance, and marketing colleagues to ensure content is accurate, responsible, and patient-first What We’re Looking For * 2 - 5+ years’ experience in SEO and content marketing * Strong understanding of keyword intent, on-page SEO, and content structure * Ability to write clear, credible, patient-friendly content * Comfortable using data to prioritise and optimise content * Organised, curious, and proactive. Desirable (but not required) * Experience in regulated, restricted, or policy-sensitive categories. * Exposure to healthcare, pharmacy, or health-tech. * Experience working closely with dev teams. Why Join CB1? * Ownership of a core, compounding growth channel * Opportunity to build authority in a fast-growing, clinically credible space * A team that values quality, compliance, and outcomes over volume * The chance to shape how patients discover and understand medical cannabis at scale J-18808-Ljbffr