Digital Marketing Analyst (Maternity Cover) Job Location: Central London | Hybrid Salary: £30,000-£35,000 (January 2026 - 16 August 2026) Introduction Im recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed‑term maternity cover contract. The role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Banks digital onboarding journey. Key Responsibilities * Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates. * Analyse campaign results and recommend optimisation actions. * Manage advertising performance on comparison sites (e.g., Moneyfacts). * Support delivery of the Banks SEO strategy with the digital agency. * Improve website UX, UI, navigation and landing pages to increase conversion rates. * Maintain and optimise digital onboarding forms (Zoho Forms). * Enhance page titles, internal links, backlinks and overall site architecture. * Report on SEO and CRO performance using Google Analytics. * Deliver email campaigns using Spotler Mail+ and report against industry benchmarks. * Monitor social media click‑through and engagement metrics. * Produce contact lists for business and charity sectors for future product marketing. Requirements Essential * 1–2 years experience in a marketing or communications role (financial services beneficial). * Strong MS Office skills (Word, Excel, PowerPoint). * Knowledge of WordPress or similar CMS, Google Analytics, Google AdWords, UX/UI collaboration, email marketing tools (Pure360, Mail+), keyword and backlink tools (e.g., Semrush). Technical Understanding * Website crawling and indexing principles. * Easy‑to‑index content and HTML alt attributes. * Internal/external link structures, anchor text, and backlink strategy. * Experience improving website usability, navigation and conversion. Desirable * Degree in Marketing or related discipline. * Experience in banking or financial services. Seniority Level Associate Employment Type Full‑time Job Function Marketing J-18808-Ljbffr
Digital Marketing Analyst • London, England
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