SEO Executive

Be the driving force behind Ciphr’s organic search growth We’re expanding our Marketing team and looking for an SEO Executive to boost organic search visibility and traffic across Ciphr’s websites. You’ll work closely with the SEO Manager and content team, executing technical and on-page SEO initiatives while staying ahead of the curve with emerging AI search technologies. What you’ll own and deliver * Conduct comprehensive keyword research and competitor analysis to identify content opportunities across Ciphr’s websites. * Perform on-page SEO optimisation (meta tags, header structures, internal linking, content recommendations) for key commercial landing pages and blogs. * Identify and pursue off-page SEO opportunities, including citation and link-building. * Execute technical SEO audits and collaborate with the Head of Digital to implement fixes for crawlability, indexability, and site performance. * Monitor and analyse website performance using HubSpot, Google Analytics, Google Search Console, and SEMRush. * Produce regular reports on organic traffic, rankings, and conversions, providing analysis to support ongoing improvements. * Optimise existing content to improve search performance and maintain content freshness across both brands. * Collaborate with the content team to ensure all new content is optimised for search engines (traditional and AI search) and aligned with keyword strategies. * Stay current on search engine algorithm updates and industry best practices, implementing changes as needed. * Develop your understanding of AI search optimisation and its impact on traditional SEO strategies. * Build and publish optimised content using HubSpot CMS. What good looks like here * Consistent growth in organic search traffic is demonstrated month-over-month across target pages and keywords. * Improvements in keyword rankings for priority terms in the HR software, payroll, and employee benefits sectors are achieved. * Technical SEO issues are proactively identified and efficiently resolved in collaboration with the Head of Digital. * SEO recommendations are clearly communicated and successfully implemented by content creators. * Website crawl errors, broken links, and indexation issues are minimised through regular monitoring. * Content optimisation projects are shown to improve page performance in search results. * Strong working relationships are maintained with content, product, and development teams. * The impact of emerging AI search technologies on organic visibility strategy is clearly articulated. * All of the above is accomplished while prioritising the human experience of using our websites and maintaining the brand’s tone of voice and messaging. What you’ll bring * Strong understanding of SEO principles, including keyword research, on-page optimisation, technical SEO, and link building. * Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMRush, HubSpot, or similar. * Demonstrable experience in an SEO role, ideally within a B2B environment. * Experience working with content management systems, particularly HubSpot CMS. * Analytical mindset with the ability to interpret data and translate insights into actionable recommendations. * Excellent attention to detail and organisational skills to manage multiple optimisation projects simultaneously. * Comfortable working collaboratively in a remote-first team. * Knowledge of the HR technology, payroll, and/or employee benefits sectors. * Awareness of AI search optimisation concepts (Answer Engine Optimisation, Generative Engine Optimisation, Large Language Model Optimisation) and their implications for traditional SEO. * Experience optimising content for multiple brands or business divisions. * Familiarity with schema markup and structured data implementation. * Understanding of conversion rate optimisation (CRO) principles. * Basic understanding of how to optimise content for AI-generated search results and features like Google’s AI overviews. How we work * Hybrid, UK-based: outcome-focused with regular in-person anchor days for collaboration (typically monthly), and flexible presence aligned to role/team needs. Why Ciphr? * We put people first and live our values of Trust, Accountability, Service Excellence, and Authenticity—and we’re growing a culture where your personal and professional growth matters. Benefits that matter * Private medical (Bupa), dental, health cash plan, life assurance, income protection, pension, 30 days’ holiday + bank holidays, birthday day off, volunteering days, National Trust family membership, cycle to work, tech loans, and more. Plus a Work From Anywhere benefit for up to 4 weeks per tax year. Apply now Bring your SEO expertise, curiosity, and growth mindset to a team that’s shaping how UK organisations use people data. Inclusion at Ciphr — We’re building an inclusive, flexible, supportive culture where individuality is celebrated. If you need adjustments at any stage, just let us know. 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