Marketing Director

Parfums de Marly - Refined yet freed from convention, a royal residence intended solely for a private inner circle, the Château de Marly is an exception in French history. A setting dedicated to pleasure and celebration, it was the most avant-garde facet of 18th-century French art de vivre. Three hundred years later, Julien Sprecher draws inspiration from the Château to create his own Maison of Haute Parfumerie. Parfums de Marly shakes up the codes of niche perfumery to reconnect with excellence, audacity and unbridled creativity. With a unique olfactory approach, noble raw materials and exceptional flacons, each essence exults self-expression, like an invitation to dare and to assert singularity. INITIO, a French olfactory label, pioneer in creating functional fragrances since 2015. At INITIO Parfums Privés, we are driven by energy and enthusiasm — our passion is truly contagious. United by a shared ambition, we strive to restore perfume to its original purpose while expressing our pioneering vision: create fragrances with purpose, engineered to elevate, transform and positively impact people’s lives. Reimagine your future with INITIO Parfums Privés and step into a world where the power of scent transforms your experience. ABOUT THE ROLE Artessence Group is seeking a dynamic and strategic Marketing Director UK to lead the development and execution of the two Maisons marketing strategies within one of its most dynamic and strategic market. Reporting into the Country Manager UK, this role is responsible for driving brand desirability, elevating luxury positioning, and accelerating commercial growth across all channels in the UK. Acting as a true brand guardian, the Marketing Director will ensure that the Maisons heritage, craftsmanship, and contemporary audacity are translated into best-in-class market execution. As a senior leader, the Marketing Director will collaborate closely with the Global team to implement global strategies while thoughtfully adapting them to local market dynamics. The role oversees all UK brand communications, retailer strategy, trade marketing execution. KEY RESPONSIBILITIES Strategic Leadership * Define and lead the UK marketing strategy in alignment with global brand direction and local commercial priorities * Champion the Brands positioning across the UK, ensuring consistent storytelling, elevated execution, and long-term brand equity protection * Act as a senior business partner to work with Sales, Retail, VM, and Global Marketing teams * Provide strategic influence to global teams by representing UK market insights and opportunities Marketing Planning & Execution * Own and drive the UK annual Marketing Calendar, ensuring flawless execution of all launches and major brand activations * Lead 360° go-to-market strategies for fragrance launches and exclusive editions * Approve all campaign plans, in-market adaptations, and consumer touchpoints, maintaining the highest creative standards * Ensure brand consistency across retail, digital, experiential, PR, and media channels PR, Communications & Influence * Manage external PR agency to ensure alignment with brand values * Approve PR activations with global on, events, press materials and storytelling angles * Safeguard the Maison’s voice and image across all consumer-facing platforms * Lead the influence and seeding strategy in close partnership with PR agency * Oversee strategic seeding programs, VIP and tastemaker engagement, press activations, influencer collaborations, and culturally relevant events that elevate brand desirability and heat. Budget & Investment Management * Build, manage, and optimise the annual UK Trade Marketing budget * Allocate investments strategically across media, retail activations, trade marketing, and PR to deliver strong ROI Retail & Trade Marketing * Maintain senior relationships with key retail partners (department stores, independent perfumeries, * Develop bespoke trade marketing plans to maximise online and in-store performance * Lead strategy for in-store visibility, animations & exclusive programs, ensuring premium & consistent execution PROFILE & COMPETENCIES * Minimum 15 years of experience in luxury, beauty, fashion, or premium lifestyle brands * Strong understanding of selective distribution and prestige retail environments * Proven success leading 360° campaigns in a high-growth luxury brand * Strategic thinker with strong commercial acumen * Executive presence and ability to influence senior stakeholders * Passion for heritage brands, storytelling, and refined brand building COMPANY VALUES Within our company, we all embody the spirit of entrepreneurs, operating within the framework of the organization. Empowering our teams is not only a necessity in our small team, but it is also a deliberate choice and a strong belief. We pride ourselves on making quick decisions and implementing only the most useful processes to drive our business forward. Our talents are versatile, capable of both strategic and operational roles as the situation demands. Human Approach As a family-run business, we place great emphasis on maintaining a human touch and treating our teams with kindness. We strongly believe in nurturing and developing our talents, recognizing their potential for growth. Being artisans in Haute Parfumerie, we deeply value the culture of oral transmission. In the absence of predefined processes, we encourage our teams to communicate, share ideas, and collaborate to achieve our objectives. Together, we make things happen through collective effort. J-18808-Ljbffr