Assistant Online Business Marketing Manager – SEO & GEO Copywriter NEW Croydon Posted today £ C[...]

Role Summary As our SEO & GEO Copywriter you will be responsible for transforming the Superdrug.com eCommerce experience by levelling up our site copy. This spans our FAQ, Product, Category, Landing pages as well as re‑invigorating the Superdrug Blog as a space to educate our customers on trends, our range and great beauty tips and advice. Responsibilities * Expert knowledge: Act as the SEO & GEO copy expert for the business; share, educate and introduce best practice across internal Online Business and Supplier teams to improve our ranking for searches in SERPs and off‑site AI recommendation tools. * Create “how‑to‑guides” for best practice product descriptions for our suppliers and marketplace vendors, alongside CR, design and trading teams to develop best‑in‑class product page. * Work with our Own Brand product development team to support in the development of SEO‑friendly product descriptions and content that are compliant with regulations. * Develop best‑in‑class landing page copy for seasonal moments. * Report on our performance on traditional Search Engines and AI recommendation tools to the business and make actionable plans to optimise. * Plan, develop and implement a content calendar for Superdrug’s blog, working with the Insights and Digital Marketing team to identify emerging trends and create content. * Stay informed: Keep up to date with external developments and opportunities across SEM, A. Share knowledge internally to support development of Digital Marketing strategy and stay one step ahead of competition. What you’ll do * Generate detailed customer‑focused initiatives in line with the Online Business Customer and Marketing strategy and support with execution. * Listen to the customer and implement new ideas and ways of working which are designed to improve service considering both Online and Offline. * Ensure the team prioritises actions which delight the customer/team member. * Be the voice of customers and orchestrate the organisation to live the brand purpose and inspire a customer‑first culture. * Help the team understand when to use AI and when to rely on human judgment, combining both. * Actively shift work from repetitive tasks to higher‑value activities as AI takes on routine work. * Model behaviours to encourage confidence with AI and develop ability to use AI effectively. * Balance AI efficiency with human coaching, empathy, and team cohesion. What you’ll need to succeed * 1–2 years experience in an SEO content and copy‑focused role, managing tactics and campaigns. * Experience working in a fast‑paced retail head office (ideal). * Strong copy‑writing skills. * Strong IT skills – MS Office, Excel. * Knowledge of Hybris ideal but not essential & Google Analytics. * A hands‑on, get‑stuck‑in approach. * Strong interpersonal and communication skills. * Excellent time management and ability to prioritise workload. * Ability to problem‑solve. * Establishes strong relationships at all levels. * Can manage tough/complex messages with all stakeholders. * Role‑model collaboration to the team to exceed goals. * Positive attitude towards feedback, uses this to generate initiatives to meet/exceed expectations. * Effectively manages their team by playing to strengths and proactively addressing opportunities. * Ensures everyone’s wellbeing & diversity is considered and celebrated. * Feels empowered to challenge across different career bands and roles. * Proactively keeps up to date with market and consumer trends in their specialism and feeds this into department strategy. * Uses data and insights to challenge the status quo to keep us ahead of competition. * Uses data to inform and generate new ideas and make decisions to improve future plans. Benefits * 33 days holiday rising to 38 days with length of service (inclusive of bank holidays) * 2 staff discount codes for yourself and a family member or friend * 30% discount on Superdrug Own Brand Products both in store and online * Hybrid working patterns available: 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station * Company pension matching and bonus * We offer Stream – a money‑management app that gives you access to a percentage of your pay as you earn it * Unrivalled Learning and Development programmes * Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support For information on how we manage and store your data see our privacy policy. J-18808-Ljbffr