Senior Copywriter

We’re looking for a Senior Copywriter to join our award-winning creative department. You’ll be the lead writer on a pioneering financial services brand, with a TOV that has genuinely redefined how companies talk to their customers. As well as writing headlines and copy, you’ll be working with an art director to come up with campaign ideas mostly across digital but also traditional media. As well as a top-notch portfolio, we want someone with a sharp strategic brain and the craft skills to bring ideas to life confidently and memorably. Most of all, we want someone who can live and breathe our client’s Tone of Voice and have fun doing it. We want you to show us headlines that make us smile and copy that persuades us to act without feeling like we’re being sold something. You’ll be comfortable presenting to clients, thinking on your feet in meetings and briefing external suppliers to make sure your work is the best it can be. This is a fixed-term maternity cover role lasting for 12 months. Key Accountabilities Client Accountability Based in our Leeds office, you will: * Work mostly across two well-known financial services accounts, generating concepts and copy that meet the brief and exceed expectations. * Be happy working on your own on ‘copy only’ jobs as well as teaming up with a permanent art director partner to create concepts and rounded campaigns. * Ensure that all work meets clients’ standards and Tone of Voice guidelines. * Ensure that ideas presented are unique to the client and are achievable within the clients’ brief, timescale and budget. * Support the planning and delivery of shoots on location and radio recordings, attending as and when required. * Represent the agency in client brainstorms and workshops. Agency Accountability * Work closely with Client Services teams to create impactful ideas that solve client challenges * Deliver on expected creative standards, and where necessary challenge briefs appropriately, to ensure Jaywing deliver ideas which engage and deliver on results. * When requested work in collaboration with creative teams across the wider Jaywing business to utilise other specialisms and skills in order to deliver the best possible outcome for clients. * When required, work closely with third-party creative suppliers contracted on client work, including freelance resource. * Ensure that projects are delivered effectively and efficiently, working collaboratively with colleagues to ensure the best possible approach is agreed. * Proactively seek to develop skills and build knowledge across all channels and trends to ensure that output results in the best possible solutions and outcome for the clients. * Manage and prioritise workload effectively, and ensure challenges are escalated appropriately and in time to avoid a risk to quality or delivery. * Ensure that all agency creative and operational processes are followed. * Ensure that project work is delivered within timescales set. * Source, and when required support Client Services teams, to vet and select the best possible external third parties. * Ensure that time is reported correctly and any changes or concerns regarding time or resource requirements are escalated appropriately and in a timely manner. Skills and capabilities required Knowledge * A broad knowledge of multiple channels and creative disciplines. * Extensive knowledge of industry sectors and markets in Jaywing’s core client base. Experience * Experience as a copywriter within an integrated agency. * Experience of brand and integrated communications across multiple channels. * Experience of working on shoots and their preparation and planning. * Experience in writing for financial services is desirable. * Experience working with senior creatives both internally and externally with clients. Skills * Strong conceptual copywriter with ability to quickly get to grips with distinct tones of voice * A creative strategic thinker, with strong language and visual skills. * An understanding of current and upcoming trends across multi-channels. * A self-starting attitude and an open outlook, ability to think beyond the boundaries. * Resilience under pressure and excellent time management. * A team-player, with excellent interpersonal skills as well as the ability to inspire others. * An understanding of data, creative and digital application and how they work together. * Some knowledge of the software and applications involved in the creative process. * Exceptional presentation skills alongside strong written and verbal communication. * High level of diplomacy and the ability to establish and maintain positive working relationships across the agency at all levels. Other information * Willing to travel as and when required. * On occasion and when required, work outside normal work hours. J-18808-Ljbffr