Events & Digital Marketing Manager

Base pay range We’re looking for a hands‑on Events & Digital Marketing Manager who can plan, promote, and deliver high‑impact B2B public‑sector events and turn them into integrated, multi‑channel marketing campaigns. At Zaizi, we design and build secure, user‑centred digital services for the UK government. Our events are not just gatherings – they’re strategic touchpoints in our marketing and pipeline journey. We need someone who can bring creativity, digital skills, and commercial thinking together to create events that build relationships, generate leads, and elevate our brand. This is not a logistics‑only role. It’s a digital marketing role with events at its core, blending campaigns, content, design, audience engagement, and data‑driven marketing. What You’ll Do Event Strategy & Research * Research and evaluate B2B public‑sector conferences, expos, memberships and forums. * Present recommendations on which events we should attend or sponsor and why. * Identify opportunities for speaking slots, panel sessions, and high‑value networking moments. Event Campaign Planning (Digital + Content + Design) * Create and run multi‑channel event campaigns across: o LinkedIn (organic + paid), X (formerly Twitter), Meta, Google Ads o Email nurturing sequences o Event landing pages (WordPress) o Social media assets and teaser content o Blog posts, articles and white papers o Video snippets, short‑form content * Craft messaging for awareness, engagement, registration and post‑event follow‑up. Design & Creative Work You will create simple but professional marketing assets, including: * Social graphics * Event invitations * Email banners * Web page visuals * Stand graphics, digital screens and signage * Post‑event content assets Using Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or other graphic design tools. Content Creation & Repurposing * Write or co‑write event landing pages, blogs, recaps, and follow‑up content. * Capture insights from events (notes, photos, video clips) and turn them into: o White papers o Opinion pieces o Thought leadership o Social series o Nurture content * Understand how to turn a small event into weeks of high‑value marketing content. Event Delivery (2–3 Zaizi‑owned events per year) * Plan and deliver intimate, expert‑led roundtables or briefings (up to 20 delegates). * Work with Sales & Delivery to confirm speakers, internal attendees, and objectives. * Coordinate event assets, signage, collateral, and branding. * Capture photos, videos and insights for post‑event marketing. CRM, Reporting & Lead Management * Build event pages in WordPress and create all forms/CTAs in HubSpot. * Upload, clean and segment attendee data in HubSpot. * Manage workflows, triggers, and automated nurture sequences. * Track MQLs, engagement, meetings and ROI for each event. * Retarget high‑intent audiences and refine segments. AI & Optimisation * Use AI tools for: o Content suggestions o Image generation o Drafting campaign ideas o Segmentation intelligence o Reporting summaries * Continuously refine campaigns based on insights and performance. Requirements * Minimum of 5 years experience running B2B marketing campaigns, ideally in tech, digital or consultancy. * Proven experience promoting events using digital marketing channels. * Ability to design polished marketing assets using Adobe Creative Cloud or other design tools. * Strong writing skills across email, landing pages, blogs, and post‑event copy. * Hands‑on experience using HubSpot (or similar tools) for email, automation and segmentation. * Comfortable analysing performance data, segmenting audiences and reporting ROI. * Confident managing projects end‑to‑end, working closely with Sales and Delivery. * Creative, curious and solutions‑orientated – with ideas on how to get the most value from every event. We understand that not everyone will meet every requirement. If you’re excited about this role but your experience isn’t a perfect match, we encourage you to apply. You might just be the perfect person for this role, or another role at Zaizi. We actively welcome applications from people of colour, the LGBTQ+ community, individuals with disabilities, neurodivergent individuals, parents, carers, and those from lower socio‑economic backgrounds. If you need any accommodations to support your specific situation, please let us know. For candidates who are neurodiverse or have disabilities, we are happy to make any adjustments needed throughout the interview process — just ask! SC Clearance Zaizi works with UK Central Government departments on a range of projects. To be able to work on our customer projects, employees must be Security Cleared to a standard acceptable to our Government customers. Due to this restriction we can currently only recruit candidates who have the right to work in the UK without sponsorship and who have lived in the UK for the last 5+ years continuously. Salary: £30,000 – £40,000 Benefits * 25 days paid holiday, plus bank holidays * Vitality medical insurance * Workplace Pension 5% employer contribution * Group Life Assurance * Cycle scheme * 5 days a year for approved training * WFH equipment allowance * Buy/sell holiday * 2 days paid volunteering days Other benefits * Flexible working * Work on exciting projects – make a difference * Empowered to make decisions * Encouraged to fail fast and learn quickly * 1‑2‑1 and team coaching/training available to all our staff For further information contact Talentteam@zaizi.com Nat Hinds – Head of Talent Kayla Kirby – Talent Acquisition Specialist J-18808-Ljbffr