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Association of International Certified Professional Accountants
Lead Specialist - Email MarketingAssociation of International Certified Professional Accountants • London, England
Lead Specialist - Email Marketing

Lead Specialist - Email Marketing

Association of International Certified Professional Accountants • London, England
15 hours ago
Job type
  • Full-time
Job description
About the Role You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. These campaigns will use features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences. Additionally, you will analyse campaign performance and help meet our goals through targeted email communications. You will report to the Manager - Email Marketing Operations, or the Senior Manager - Marketing Operations as an individual contributor. Hybrid work schedule. You Will * Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows. * Manage Quality Assurance to ensure all links work, campaign landing pages are correct, and correct rendering on main browsers and mobile devices. * Use customer data to segment audiences and tailor email content for maximum relevance and engagement. * Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behaviour. * Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance. * Monitor important email marketing metrics such as open rates, click-through rates, conversion rates, and deliverability to produce insights and inform future campaign strategies. * Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR). * Collaborate with Experience Delivery, sales, and other company teams to align email marketing campaigns with our goals. You Have * Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin. * 2+ years experience in email marketing operations. How We Support You We provide flexibility to help you achieve a good work‑life balance. You’ll be part of a global, diverse team that fosters an environment of inclusion and belonging where you are valued for who you are. We offer benefit options in and out of the workplace, including healthcare, a pension plan, annual leave, parental leave, and an employee assistance program. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle. We believe in non‑stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development. About Us At The Association, a Great Place to Work Certified company, we are transforming the accounting and finance profession. We are future‑focused, empowering the worlds most accomplished accountants to stay relevant, meet todays demands, and prepare for tomorrows challenges through quality education, resources, and training. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression or veteran status. We are proud to be an equal opportunity workplace. J-18808-Ljbffr
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Lead Specialist - Email Marketing • London, England

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