Campaign Manager

Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype. We create a carefully edited range of high-performance products that are powerful,versatileand easy to use, designed to fitreal seamlesslyinto everyday life and routines. Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression. We live by our values of Respect, Inspire and Own It, Together, andwe’rebuilding an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry,honestyand community. ABOUT THE JOB As Campaign Manager, you will be the driving force behind how VIEVE shows up in the world. You will lead the strategy, development, and execution of integrated marketing campaigns that elevate brand positioning, create cultural impact, and drive measurable growth. From product launches to brand moments, you will craft compelling narratives and deliver seamless 360° campaigns that connect emotionally and convert commercially. Working cross-functionally with Creative, Social, E-commerce, PR, Retail and Commercial teams, you will orchestrate fully integrated go-to-market plans - ensuring a cohesive journey from awareness and desire through to conversion, loyalty, and advocacy. You are a strategic thinker with exceptional taste and commercial instinct, able to protect brand integrity while driving performance and long-term brand equity. KEY RESPONSIBILITIES: You willbe responsible for: Brand & Campaign Strategy * Own the vision and strategy for VIEVE campaigns, strengthening brand equity and differentiation within the global beauty landscape * Develop distinctive campaign narratives that express VIEVE’s artistry, point of view and founder DNA * Translate commercial priorities into brand-building, growth-driving campaigns across owned,earnedand paid channels * Define launch tiering, audience strategy and messaging frameworks balancing brand elevation with commercial impact * Safeguard tone, visualidentityand customer experience across every touchpoint End-to-End Campaign Delivery * Lead campaigns from insight and ideation through execution and evaluation * Own timelines,budgetsand critical paths * Bring teams together around inspiring briefs to unlock best-in-class creative and activation * Oversee development of campaign assets including social content, retail materials,toolkitsand experiential moments * Ensure campaigns land as cohesive brand experiences rather than isolated channel activity * Manage external partners to deliver work that raises the bar for the brand Growth & Commercial Impact * Deliver campaigns that drive audience growth, demandcreationand revenue * Define KPIs across awareness, engagement,trafficand conversion * Partner withD2Cand Commercial teams to alignretailplans andcustomerexperience * Identifyopportunities to reach new audiences and deepen loyalty * Balance creativity with commercial rigour to inspire, educate and convert * Unite social, email, site, PR, paid media,retailand events into one powerful ecosystem * Ensure platform-first execution that ladders back to one distinctive brand story * Work closely with Paid Media to amplify investment through standout creative * Champion innovative formats,partnershipsand experiences that help VIEVE cut through the noise Performance & Continuous Elevation * Define measurement frameworks capturing brand impact and commercial return * Lead post-campaign reviews and embed learnings into future planning * Build campaign playbooks that codify best practice * Stay ahead of cultural and consumer shifts to keep the brand progressive and relevant * Support the development of future team members as the function grows * Represent Marketing at Manager level, driving cross-functional collaboration * Act as a role model for VIEVE’s values and contribute to a positive, high-performing culture WHAT WE ARE LOOKING FOR * Proven experience delivering integrated campaigns for a premium, beauty or lifestyle brand * Strong strategic thinking with a balanced ability to execute to deadlines * Commercial instinct and confidence balancing brand building with performance * Experience managing cross-functional stakeholders,timelinesand budgets * Deep understanding of omnichannel marketing and customer journey * Ability to translate insight into powerful ideas and measurable outcomes * Collaborative, proactive mindset with a high standard for execution * Passion for the VIEVE brand,communityand the beauty industry ABOUT YOU * Results driven, with high attention to detail * Organised, efficient, and able to manage multiple complex projects * Excellent communicator and collaborator * Customer-obsessed with a creative flair * Commercially minded and solutions-oriented * Passionate about the VIEVE brand and community * Available to commute to our central London office at least twice per week WHAT VIEVE OFFERS YOU * Work Life Balance– we offer hybrid working,enhanced family leave and sick pay,25 days holidaysannually,plus bank holidays and your birthdays off. * A Great Team–we pride ourselves on our friendly culture andwelcoming environment.We have regular social get togethers ifthat’syour thing. * Rewards– we offer a competitive salary, a generous staff discount on VIEVE products, private medicalinsurance, employee assistance programmeandenhancedpension contributions. * Greatlocation -in the heart ofCovent Garden(althoughwe are up 2 flights of stairs!) * Exciting opportunities -for growth and development in a rapidlyexpandingbrand. WORKPLACE & DIVERSITY AtVIEVE, we value diversity andinclusivity,recognisingthe beauty that comes from bringing togetherindividualswithdifferent backgroundsand perspectives.We welcome passionate individuals who are eager to join our excitingjourneyof growth and innovation. If you are interested in applying for a role with us and need any accommodations orassistancefor anyphysicaland/or mentaldisabilities throughoutthe recruitment process,pleasestatethat in your application. Telephone screening followed by in person interviews J-18808-Ljbffr