Marketing Executive

The Marketing Executive supports our UK Multifamily Customer Marketing Team in delivering marketing campaigns, managing digital channels, and supporting leasing efforts to ensure strong offline and online brand presence and high occupancy across our properties. You will work closely with the wider Marketing Teams and external agencies to execute marketing tasks. In this role, you will be working across Greystar’s UK Multifamily brands. This is a fantastic opportunity for a creative and organised marketing professional looking to develop their career in real estate and lifestyle marketing. Key Responsibilities Marketing Campaign Execution * Assist in the end-to-end execution of multi-channel marketing campaigns, working from brief through delivery, optimisation and post-campaign reporting. * Create and manage content for digital channels, including website, social media, email marketing and paid advertising. * Analyse performance data and proactively recommend improvements to maximise lead quality, leasing outcomes and ROI. Digital & Social Media Management * Lead social media content planning and creative direction in collaboration with onsite teams, who manage day-to-day posting and community management. * Oversee the quality, consistency and performance of social media content across brands, ensuring alignment with brand guidelines and marketing objectives. * Facilitate regular performance reviews, including monthly KPI and reporting sessions with onsite teams to assess results, insights and optimisation opportunities. * Review, audit, update and maintain websites, ensuring property listings, imagery/videography, blog content and key pages are accurate, SEO-optimised and deliver a strong user experience. Content Creation & Management * Develop high-quality, engaging and on-brand content, including blogs, resident communications, property descriptions, campaign messaging and promotional copy. * Design marketing assets using Canva, including posters, social media ads, digital signage and other promotional materials, following brand templates and guidelines. * Manage the briefing and production of marketing collateral such as brochures, flyers and signage, working closely with the internal Design Team and external agencies. * Act as a brand guardian, ensuring consistency across all marketing materials, channels and customer touchpoints. Leasing & Resident Engagement Support * Lead in executing marketing tasks to drive occupancy and retention, including 3D models, virtual tours, open house events and referral programs. * Coordinate resident engagement initiatives such as placemaking & community events. Marketing Administration and Finance * Manage marketing spend tracking across assigned properties About You Proven experience in Marketing and ideally a background in real estate, BTR/PBSA, hospitality, or lifestyle brands. You understand how to make digital channels work hard, from social media and content creation to email campaigns and website updates through CMS platforms. A strong copywriter with a creative eye, you pair great ideas with solid technical skills in Excel, Word, and PowerPoint. You’ve got a good grasp of SEO, PPC, and digital advertising, and you use performance insights to keep improving results. Organised, collaborative, and quick to adapt, you thrive in fast-moving environments where teamwork and momentum matter. What We Offer We include a range of benefits for our corporate team members, including competitive pension, healthcare, and holiday allowance, amongst others as standard. Please reach out if you are keen to know more. About Greystar Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. The companys business model is unique in its ability to own, operate, and develop multifamily, student, and senior housing across the globe. Building a global platform with a local presence, Greystar continues to expand its geographic reach around the world, bringing a globally interconnected professional rental housing platform and industry funded with institutional capital to countries where the sector does not yet exist. Greystar’s pan – European platform was established in 2013 and has scaled rapidly, now with investment, operational and development presence in the UK, Ireland, France, the Netherlands, Germany, Austria, and Spain. One of Greystar’s core values is Equality, and as such, we continue to pride ourselves on being an equal opportunities employer, accounting for all protected and identifiable characteristics. We truly value diversity of thought, background and of experience. Please reach out to the Talent Acquisition team to explore opportunities at Greystar in more detail or visit our careers site at https://jobs.greystar.com/. J-18808-Ljbffr