Marketing Operations and Digital Specialist

Caseware is one of Canadas original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles! In this role, you will work closely with the Global Manager, Paid Media to run, optimise, and scale UK paid search campaigns. You will be responsible for testing and refining ad copy, aligning landing pages, and optimising audiences to drive high‑quality conversions, while closely monitoring performance to maximise ROI, ROAS, and overall efficiency. You will also produce regular performance reports with actionable insights and collaborate on identifying local growth opportunities that help strengthen and evolve global paid search strategies. What you will do: * Support the build and execution of end‑to‑end campaign processes across all UK marketing channels. * Maintain and enhance workflow automation, ensuring standardisation and efficiency. * Support campaign planning and execution by ensuring systems, processes and data flows are operating seamlessly. * Maintain clean, accurate marketing data and ensure all integrations function correctly. * Oversee data quality checks, audience segmentation accuracy and lead‑routing workflows. * Partner with global operations teams to ensure UK systems are aligned with global MarTech architecture. * Manage lead import process and workflow management for efficient distribution to SDRs and commercial teams. * Identify gaps in processes, workflows, technologies, data and provide recommendations. * Maintain dashboards and reporting frameworks for UK Marketing performance. * Analyse multi‑channel campaign results, identify trends and translate into actionable recommendations * Work closely with the Global Manager, Paid Media to run, optimise and scale UK paid search campaigns * Execute ongoing ad copy testing, landing page alignment and audience refinement * Monitor campaign performance to maximise ROI, ROAS, conversion quality and overall efficiency. * Produce regular performance reports with insights on CTR, CPA, conversions, budgets and recommended next steps * Work with the Global Manager, Paid Media to identify local growth opportunities and propose enhancements to global paid search strategies What you will bring: * A degree, or equivalent level qualification, in Marketing, or a Marketing‑related field. * 2 years experience in Marketing Operations * Hands on experience with Google Ads and paid search optimisation * Strong analytical mindset with ability to interpret data and present insights clearly * Proficiency with CRM / marketing automation tools (e.g., HubSpot, Marketo, Salesforce). Experience working with Salesforce is a plus, but not required * Deep analytical mindset and experience with the ability to integrate and analyze data across various data sources * Excellent communication and stakeholder management skills, both written and verbal. * Self‑starter with a growth mindset, able to prioritise, adapt and act with urgency. * Excellent time management and organisational skills with experience managing multiple projects. Whats in it for you: ▪️ Innovation is at our core. We work with cutting‑edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions. ▪️ We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team. ▪️ Work‑life balance is important to us. We offer flexible work options, remote opportunities, and generous time‑off policies to ensure a healthy work‑life balance. ▪️ We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans. ▪️ We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success. ▪️ Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth. ▪️ We embrace global opportunities. Work on international projects and collaborate with a diverse, global team. About Caseware: Casewares cutting‑edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer‑focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like. With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date. One of Casewares core values is Many Voices, One Team and with that in mind, were dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e‑mail our People Operations team at talent@caseware.com. Background Check: Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co. Security and Fraud: Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution. J-18808-Ljbffr