Job descriptionLocation: Darlington (hybrid – 3 days in office minimum) Salary: From £30,000 depending on experience (full time) Employment Type: Full-time, Part-time or Freelance (depending on workload) About the Role We are looking for a driven and data‑led SEO & PPC Manager with a strong focus on paid advertising management and technical SEO. This role is ideal for someone with 2-4 years’ experience who wants to take real ownership of performance marketing and play a key role in generating high‑quality leads for the our clients. You’ll manage paid campaigns, carry out technical SEO improvements, measure performance through GA4/GTM, and work closely with the wider commercial team to ensure we’re consistently reaching the right audiences. This is an opportunity to play a strategic role in shaping our digital growth while continuing to develop your skills across both PPC and SEO. Key Responsibilities Paid Advertising (PPC) * Plan, build and manage Google Ads, Meta Ads, and other paid media campaigns * Conduct ongoing optimisation including keyword strategy, audience targeting, bidding, creative testing and landing page recommendations * Implement conversion tracking and ensure accurate attribution through GA4 and Google Tag Manager * Produce performance reports and provide insight‑led recommendations to improve lead quality and ROI Technical SEO * Conduct regular technical SEO audits * Identify and resolve sitemap and site performance issues * Support improvements to Core Web Vitals and overall site speed * Optimise metadata, structured content and on‑page elements based on SEO best practice * Collaborate with developers to ensure technical changes are implemented effectively Analytics & Reporting * Monitor key KPIs across paid and organic channels, ensuring accurate data collection and reporting * Build dashboards and reports to present results and opportunities clearly to internal teams * Use insights to guide strategy across digital activity Commercial Contribution * Work closely with clients to improve lead quality and understand customer behaviour * Assist in planning digital campaigns aligned with commercial objectives * Keep up to date with industry changes, best practice and platform updates Skills & Experience Required * 2-4 years’ hands‑on experience in digital marketing, including managing PPC campaigns and technical SEO auditing * Working knowledge of Google Ads, Meta Ads, GA4, Google Tag Manager and Google Search Console * Strong analytical and problem‑solving skills * Ability to translate data into actionable insights * Excellent attention to detail and organisational skills * Experience in B2B and B2C lead generation * Experience in Google Merchant Centre or other e‑commerce aggregators * Understanding of conversion rate optimisation and landing page best practice * Experience with CMS platforms (e.g. WordPress, Laravel, Shopify etc.) * Experience using reporting software such as Google Looker Studio * Familiarity with lead tracking solutions such as WhatConverts What We Offer * Hybrid working options after onboarding period * Professional development and training budget * Opportunity to take ownership of key performance channels * Career progression to management * Supportive and collaborative working environment * Potential opportunity for part‑time work, depending on workload. Who This Role Will Suit * A Digital Marketing, SEO or PPC Executive ready to take the next step * A PPC specialist wanting more exposure to SEO * An SEO executive keen to expand into paid media * Someone who enjoys autonomy, problem‑solving and working closely with commercial teams * 28 Days Off: A generous holiday allowance including your birthday off and a full Christmas shutdown, so you can properly rest and recharge. * Personal Development Fund: Annual budget to support your learning – whether it’s a new qualification, course, or conference * Early Finish: A nice Friday flyer every other week to start the weekend early. * Creative Fridays: Time set aside each month to explore new tools, platforms or ideas outside of client work * Paid Volunteering Days: Give back to the community with a day or two each year to volunteer for causes you care about * Modern Office + An Office Dog: A relaxed, welcoming space with collaborative zones, quiet corners – and a friendly office pup! * Regular Team Socials: From relaxed lunches, office BBQs and pool competitions to full‑on adventures – we like to celebrate wins and unwind as a team * Free Spotify Subscription: Soundtrack your day with a Premium account on us, whether you’re powering through tasks or winding down. * Birthday Day Off: Enjoy a well‑earned day off to celebrate your birthday, on us * Extra Days Off at Christmas: A little festive bonus – we close the office for extra time over Christmas, so you can properly switch off. * Rijo Coffee Machine: Great ideas start with great coffee – enjoy unlimited, bean‑to‑cup brews, right in the office. * Latest Equipment: From laptops to monitors, we’ll make sure you’ve got the tools you need to do your best work. 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