Website and Content Lead

We are seeking a dynamic and experienced Website and Content Lead to spearhead our digital presence. This role involves managing website content, developing content strategies, and overseeing digital marketing initiatives to enhance brand visibility and engagement. The ideal candidate will possess a strong background in content management, SEO optimisation, social media marketing, and graphic design, with a keen eye for detail and creativity. This paid position offers an exciting opportunity to lead innovative projects and collaborate with cross-functional teams to deliver compelling digital experiences.

• Responsibilities*
• Website Management*
• Website management and development (primary focus)
• Lead on strategic website structure, navigation and user journeys, improving usability and accessibility
• Lead the day-to-day management of all Practice Solutions and client websites, supported by the Digital Marketing Assistant
• Maintain and update content using CMS platforms (e.g. WordPress)
• Ensure all website content is accurate, current and aligned to organisational priorities
• Work developing briefs with external developers (e.g. Webbox) to deliver updates and improvements
• Support the ongoing development of the website as a business development and reputation tool
• Ensure all content meets Welsh language and accessibility requirements
• Content planning and delivery*
• Develop and manage a practical website content plan, aligned to organisational priorities and campaigns
• Create and publish clear, engaging website and social content including news stories, case studies, project pages, reports and resources
• Work with colleagues to translate complex work into accessible, audience-focused content
• Ensure consistency in tone, messaging and brand across all content
• Support content development across key channels, including newsletters, socials and client communications
• Client and organisational communications*
• Lead on delivery of key channels such as the ADSS website for projects
• Support the Communications and Engagement Manager with the delivery of the ADSS Cymru newsletter and campaign content
• Provide practical communications support to client projects, ensuring outputs are clear, accessible and high quality
• Support the team with key client and in-house events, including ADSS Cymru’s flagship annual conference, the National Social Care Conference.
• Performance, insight and improvement*
• Monitor and report monthly on website performance (Google Analytics and Plausible), identifying areas for improvement
• Use data and feedback to continuously improve content and user experience
• Implement and maintain SEO best practice, including metadata, page structure and optimisation
• Contribute to regular reporting on communications activity and impact
• Wider communications support (secondary)*
• Contribute to social media planning and content
• Support delivery of newsletters, blogs and other channels where needed
• Work collaboratively across the Partnership Team to deliver a coordinated approach to communications
• Support our events strategy, developing marketing collateral
• Attendance at key strategic events throughout the year
• Support engagement activities where required, including on client projects and engagement with our associates.
• Your skills, knowledge and experience*
• Proven experience managing websites and CMS platforms (e.g. WordPress)
• Strong understanding of user experience, accessibility and SEO
• Experience using Google Analytics or similar tools
• Excellent writing, editing and proofreading skills
• Ability to turn complex information into clear, engaging and creative content
• Experience working across multiple projects and priorities
• Strong collaboration and stakeholder engagement skills
• Desirable*
• Understanding of Welsh language standards and accessibility requirements
• Basic design skills – Canva / Adobe
• Welsh language speaker

Job Types : Part-time, Permanent

Pay : £11,200.00 per year

Expected hours : 15 per week

Benefits :

• Additional leave
• Casual dress
• Company pension
• Free parking
• On-site parking
• Paid volunteer time
• Work from home

Work Location : Hybrid remote in Mountain Ash CF45 4SN