Senior Social Media Lead

Job Description

The Senior Social Media Lead plays a key role in delivering high-impact social media activity across a portfolio of client accounts. Working within the Global Social Media team, this role leads day-to-day execution across content, paid campaigns, community management, and reporting, while driving performance and contributing to campaign strategy and optimization. This is a hands-on role for someone who knows social media inside out — from platform algorithms and content performance through to paid optimization and audience behavior. This role will be responsible for making campaigns work in practice, while using insight, experience, and judgement to continuously improve results. Success in this role requires deep platform knowledge, strong content judgement, and a proactive, delivery-focused mindset, alongside the ability to influence clients, elevate quality, and drive performance outcomes.

Duties and Responsibilities:

• Lead and execute day-to-day delivery of social media activity across assigned global client accounts, owning content, paid campaigns, community engagement, and reporting.
• Own performance and outcomes across accounts, ensuring activity delivers against agreed objectives and improves over time.
• Translate and refine campaign plans into effective execution, identifying opportunities to improve approach and performance.
• Contribute to the development of social strategies and campaign approaches using performance data, platform insight, and audience understanding.
• Act as a trusted client partner, confidently leading conversations, presenting performance and guiding recommendations.
• Partner with Brand and Client Services teams to align social activity with employer brand positioning, hiring priorities, and campaign objectives.
• Plan and manage content calendars, and brief and deliver high-quality content in collaboration with creative teams and clients, including support on content shoots.
• Create and refine social-first content, including copywriting and reviewing video footage to support short-form video (e.g. TikTok, Reels), ensuring it aligns with platform best practices and audience expectations.
• Manage and optimize paid social campaigns across LinkedIn, Meta, and TikTok, ensuring budgets are used effectively and performance targets are met.
• Analyze performance across organic and paid activity, delivering clear reporting and actionable recommendations.
• Connect performance to employer brand and hiring outcomes, using insight to inform future activity.
• Lead structured testing across content, formats, and targeting to drive continuous improvement.
• Adapt activity for different markets, recognizing cultural nuance and platform behavior across regions.
• Use competitor benchmarking, platform updates, and industry trends to inform optimization and keep activity relevant.
• Stay current on platform developments and social trends, applying insight to improve delivery and sharing knowledge with internal teams.
• Manage community engagement and support employer brand reputation across social and review platforms.
• Ensure all activity aligns with platform policies, brand guidelines, and governance processes, managing escalation where required.
• Support employee advocacy activations and employer brand storytelling through identifying and developing content with employees and stakeholders.
• Maintain and elevate quality across content, campaigns, and reporting, ensuring best practice is consistently applied.
• Manage workload across multiple accounts, ensuring delivery is on time and to a high standard.
• Provide guidance and support to junior team members, helping improve delivery and capability.
• Support proposals, pitches, and go-to-market activity by contributing social media expertise and insight.
• Other duties as assigned.

Qualifications

Position Requirements

Education:

• Bachelor’s degree strongly preferred – Social Media, Marketing, Communications, Digital Marketing, Media or relevant field

Experience:

• 5+ years’ experience managing social media programmes across brands, agencies, or complex organisations
• Understanding of employer brand and the candidate journey, and how social media supports attraction and engagement
• Proven experience delivering both organic and paid social campaigns across multiple platforms
• Strong background in content strategy, editorial planning, and multi-channel storytelling
• Experience working across multiple markets, with an understanding of cultural and platform differences
• Confidence in analysing performance data and turning insights into clear, actionable recommendations
• Experience managing stakeholders and confidently presenting to clients

Exposure:

• Deep knowledge of major social media platforms, including algorithms, formats, and audience behavior
• Strong understanding of paid social campaigns, including setup, targeting, optimization, and budget management
• Strong copywriting and editing skills, with the ability to create high-performing social content
• Experience using social media management and analytics tools to track performance and generate insights
• Strong communication and presentation skills, with the ability to influence clients and internal stakeholders
• Highly organized, able to manage multiple projects, priorities, and deadlines
• Curious and proactive mindset, with a strong pulse on trends and platform changes
• Proficiency with Microsoft Office, including Outlook, PowerPoint, and Excel

Additional Information

Cielo is the world’s leading strategic Recruitment Process Outsourcing (RPO) partner. The industry has verified Cielo’s reputation for executing innovative solutions that provide business impact through numerous awards and recognitions, including its annual leadership position on the HRO Today RPO Baker’s Dozen listing, Peak Matrix Leader placement by Everest Group and Industry Leader designation by NelsonHall.

Cielo is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, genetic information, or any other status protected by state or local law for an individual who falls within the jurisdiction of such law.