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SourceRight Recruitment Ltd
Digital Marketing ManagerSourceRight Recruitment Ltd • Aberdeenshire, GB_SCT
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Digital Marketing Manager

Digital Marketing Manager

SourceRight Recruitment Ltd • Aberdeenshire, GB_SCT
6 days ago
Job type
  • Full-time
Job description

The Role

Are you a digital marketer who thrives on "doing" rather than just "managing"? We are looking for a hands-on Digital Marketing Manager to join our team and work directly with the Marketing Director to scale our lead generation efforts.

This isn't a corporate role where you’ll be buried in slide decks. We want a problem-solver who enjoys testing new ideas, diving deep into campaign data, and optimizing every stage of the funnel. You will have a direct impact on our growth as we build upon and position our national brand in a specialist industry.

Key Responsibilities

  • Paid Media Management: Take ownership of Google Ads and Bing Ads. You’ll be responsible for building, monitoring, and optimizing campaigns to drive high-quality leads.
  • Performance Optimization: Constantly analyse campaign data to improve Cost Per Lead (CPL), maximize ROI and lead volume.
  • Conversion Rate Optimization (CRO): Work on landing page improvements, A/B testing, and refining user journeys to boost conversion rates.
  • SEO & Local Search: Support ongoing SEO initiatives and drive local search growth to ensure we dominate our niche.
  • Growth Experimentation: Identify, test, and scale new lead generation channels and strategies.
  • Data Analysis: Turn raw data into actionable insights to guide our growth strategy.
  • Social Media: You will be the designated person for engaging with the staff and field engineers to solicit social media content, collating and distributing.

What We’re Looking For

  • The "Hands-on" Factor: You have proven experience managing Google Ads and aren't afraid to get stuck into the technical details.
  • Technical Literacy: You are comfortable working with tracking pixels, and have a working knowledge of HTML/CSS.
  • Analytical Mindset: You enjoy working with data, spotting trends, and solving problems through logic and testing.
  • SEO Savvy: You have a solid understanding of SEO principles and how they integrate with a wider digital strategy.
  • Drive & Curiosity: You are eager to learn, take ownership of projects, and stay ahead of digital marketing trends.

Why Join Us?

  • Direct Impact: Work side-by-side with the Marketing Director on high-level growth strategy.
  • Career Progression: As the company scales and the marketing team expands, there is a clear path for you to move into a senior leadership role.
  • Autonomy: We value ownership. You’ll have the freedom to experiment and lead projects from start to finish.
  • Build Something Big: Be a key player in taking a specialist brand to a national level

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Digital Marketing Manager • Aberdeenshire, GB_SCT

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