Consumer Paid Media, Manager

Description

:

Essential Responsibilities:

• Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue
• Leverage data and technology to optimize marketing strategies and campaign performance
• Collaborate with cross-functional teams to align marketing initiatives with organizational goals
• Identify growth opportunities by analyzing and synthesizing data from multiple sources
• Track, measure, and report program performance, optimizing for efficiency and scalability
• Lead A/B testing and iterative optimization of campaigns and marketing programs
• Optimize team structure and processes to foster a culture of high performance and innovation

Minimum Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

Job Responsibilities

• Effectively strategize, manage, execute, and report on new areas of growth across the paid media marketing funnel

• Owns paid media agency Consumer strategic planning for UK, roadmapping, and identifying improvements to ways of working to drive efficiency

• Collaborate closely with brand and integrated marketing teams to ensure top quality and on-time creative delivery, execution, and iterative testing cadence

• Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams

• Close collaboration with media teams in various markets to share learnings and opportunities for scale

• Support product marketing leads in business casing and executing high growth strategies and strategically incorporate product innovations into paid media messaging

• Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program

• Own paid media customer journey through landing page and app store testing to drive higher conversion rates

• Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows

• Guides publisher partner relationships with core channels partners (i.e. Google, Meta, etc.)

• Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing

• Partner closely with Analytics to continue to build and evolve paid media incrementality story

• Drive connectivity to Consumer segment squads (acquisition, engagement, and brand) to ensure strategies are cohesive and aligned across paid and owned and drive monthly readouts to these stakeholders

• Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance and clear measurement outcomes

• Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval

Required Skills

• A minimum of 8+ years of experience in digital marketing, with experience across the funnel

• Experience in running media campaigns in UK market

• In-depth knowledge of paid media channels

• Familiarity with managing and scaling linear TV, OOH, Audio, and other traditional paid media programs as well as performance marketing

• Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions

• Proven ability to develop and implement effective paid media strategies aligned with core business objectives

• Experience in managing an agency team, including planning, prioritization, and guidance

• Strong track record of working with external vendors and internal partners, e.g. media and creative agencies.

• 4+ years experience in working cross-functionally with analytics/martech teams

• Comfortable with communicating and pitching growth opportunities to segment and leadership teams

• Excellent verbal, written, presentation, and interpersonal communications skills

• Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary

• Thrives in a fast-paced environment

• High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms

• Excels in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments

• Understanding of the financial services, financial tech, and payments industry / ecosystem a plus

• Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity

• Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First

• Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders

• Bachelor’s Degree required

Subsidiary:

PayPal

Travel Percent:

0

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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

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Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

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