Influencer Coordinator

Naked Wolfe is one of the most distinctive footwear brands in the world — bold, fearless, and loved by a global community of tastemakers, celebrities and street-style icons. Our shoes show up everywhere, from the streets of LA to the front rows of London and Paris. We are a small, high-energy team with huge ambition, and we are only getting started.

The Opportunity

We are looking for an Influencer Coordinator to join our marketing team at our central London Head Office. This is not a job for someone looking to just “do the basics” — although yes, you’ll absolutely master the day-to-day of influencer gifting the way the industry runs it. This role is built for someone who wants to run. Someone who sees an empty inbox as a missed opportunity, who treats every package like a campaign, and who wants to build a career, not just tick tasks.

The Influencer Coordinator will be the engine behind our influencer, affiliate and PR gifting motion — the person who keeps the product moving, the relationships warm, and the feed full of Naked Wolfe moments.

This role is not available remotely or hybrid — the buzz and the team are all here in London, and so are you.

What the Influencer Coordinator will be doing:

• Coordinating end-to-end influencer gifting — sourcing talent, pitching, confirming sizes, shipping, following up and tracking coverage.
• Building and owning our affiliate marketing programme with influencers — onboarding new partners, setting them up with links and codes, and nurturing the ones that convert.
• Maintaining and scaling our influencer database across tiers, markets and categories (womens, celebrity, niche).
• Monitoring posts, stories, reels and TikToks in real time; capturing content, tagging and re-sharing for our own channels.
• Liaising with our PR and press contacts — pulling samples, arranging returns, and making sure Naked Wolfe shows up in every relevant moment.
• Reporting weekly on reach, EMV, affiliate revenue, top performers and what we should double down on next.
• Bringing ideas. Lots of them. Events, seedings, collabs, viral moments, trend-jacks — we want to hear them.

What Naked Wolfe is looking for:

• Obsessed with culture — you know the next It-girl before her third post, you watch TikTok like it’s research, and you understand why a moment goes viral.
• Hungry. Ambitious. Genuinely excited about fashion, footwear and building a brand.
• Organised and commercial — you can juggle 50 gifting requests, three PR pulls, and a campaign shipment and not drop a single pair.
• A natural relationship builder who can speak confidently to agents, managers, stylists and influencers themselves.
• PR-motivated — you see every piece of coverage as a win and you’re constantly pitching the next one.
• A fresh-ideas person who contributes in the room, not someone who waits to be told.

What you'll get working at Naked Wolfe

We are a performance-driven company. The more you achieve, the more you’re rewarded — it’s that simple. We don’t believe in ceilings, and we don’t believe in people sitting still. If you come in hungry and take ownership, this role is a launchpad.

• A genuine pathway to grow up the ranks — we promote from within and back people who back themselves.
• Performance-based rewards, bonuses and recognition tied directly to the results you drive.
• A seat in our buzzing Central London Head Office, working shoulder-to-shoulder with founders, marketing, buying and design.
• Generous product allowance — you’ll live in the shoes you love.
• Exposure to global influencer talent, celebrities, stylists, press and events.
• Real ownership of your role from day one — this is your lane to build.