Content Marketing Manager

Your Mission

We are looking for a talented, strategic, and hands-on Content Marketing Manager to join our growing Marketing team at Linnworks. Reporting to the Chief Marketing Officer, this role is the engine behind Linnworks' content - owning the strategy, execution, performance, and continuous improvement of everything we publish.

This is a true end-to-end ownership role. You will set the content strategy and then roll up your sleeves to execute it. You will align content to our GTM strategy, product roadmap, and core business objectives - ensuring every piece of content serves a commercial purpose and moves the right audience through the funnel.

The ideal candidate is an exceptional writer who thinks in stories and speaks in data. You are equally comfortable crafting a compelling long-form guide, analysing content performance, and presenting insights to stakeholders. You have an AI-first mindset and know how to leverage tools like Claude and ChatGPT to produce better content, faster - without sacrificing quality or strategic depth.

This role is remote-first, with hybrid options available in London or Chichester.. Interested candidates must be eligible to work in the UK without sponsorship.

Key Responsibilities

SEO/AEO, Content Strategy & GTM Alignment

• Develop and own a comprehensive content strategy that maps directly to GTM motions, product launches, and key business priorities

• Align all content creation initiatives to best practices and data in Search and Answer Engine Optimization, leveraging data tools to inform your work

• Partner with Product Marketing, Growth and Sales to ensure content is built around the buyer journey and commercial goals

• Translate product roadmap updates and go-to-market plans into compelling content that educates, nurtures, and converts target audiences

• Build and maintain an editorial calendar that balances long-term strategy with short-term campaign needs

Content Creation & Storytelling

• Write and edit high-quality content across formats - including long-form guides, blog posts, whitepapers, web copy, social content, and sales collateral

• Bring a strong editorial voice and point of view to everything you publish, positioning Linnworks as the authoritative voice in ecommerce automation

• Own the full content lifecycle — from brief and research through to drafting, editing, publishing, and distribution

• Distil complex product capabilities and market trends into clear, compelling narratives that resonate with both technical and business audiences

AI-Powered Content Operations

• Lead Linnworks' approach to AI-assisted content production, setting standards for how tools like Claude and ChatGPT are used responsibly and effectively

• Use AI tools to scale output, accelerate research, generate drafts, personalise content, and explore new content formats — while maintaining editorial quality

• Stay current on the evolving AI content landscape and proactively bring new techniques and tools to the team

Analytics, Reporting & Optimisation

• Own content performance reporting end-to-end — building dashboards, tracking KPIs, and presenting insights to stakeholders on a regular cadence

• Translate data into clear narratives and recommendations — not just reporting what happened, but explaining why and what to do next

• Use analytics to identify content gaps, double down on high-performing formats and topics, and continuously improve content ROI

• Conduct regular audits of existing content and develop a structured approach to refreshing, consolidating, or retiring underperforming assets

What You'll Bring To The Role

Experience & Skills

• 4+ years of experience in content marketing, ideally within a B2B SaaS environment

• Strong SEO/AEO knowledge and deep familiarity with tools like SEMrush and Search Console

• Exceptional writing skills — you produce polished, compelling copy with minimal editing required, across a variety of formats and tones

• Demonstrated ability to align content strategy to business objectives, GTM plans, and product roadmaps

• Strong data and analytics skills — you can build a report, interpret results, and turn numbers into a narrative that drives decisions

• Hands-on experience with AI content tools (such as Claude, ChatGPT, or similar) and a clear philosophy for using them well

• Experience owning the full content operation — strategy, creation, distribution, and performance measurement

• Comfortable working cross-functionally and influencing without authority

• Only CVs with a link to a portfolio will be considered
  
  

Preferred

• Experience in eCommerce, marketplace technology, logistics, or supply chain verticals

• Experience with marketing automation and CMS platforms (e.g. HubSpot, WordPress)

• Track record of building content programmes from the ground up

• Experience working across global teams in US, UK, and EU markets

What You'll Bring

• An outstanding editorial eye and genuine passion for writing

• A commercial mindset — you think about content in terms of pipeline, revenue, and retention, not just traffic

• The ability to zoom out for strategy and zoom in for execution — often on the same day

• Strong ownership mentality and the drive to deliver without being chased

• A data-curious mindset — you seek out insights and let them shape your decisions

• Confidence presenting work and recommendations to senior stakeholders

Why us?

Perks & Benefits

• Remote & flexible working – with hybrid options in London or Chichester
• Fantastic team culture based on trust and belonging.
• Laptop & home office budget – £500 to set up your ideal workspace.
• Private Medical Insurance with Aviva, including Dental & Optical.
• Group Life Insurance & Yulife Wellbeing & Rewards.
• Mental well-being support – Access therapy, mental health sessions, and yoga through a free premium subscription to Headspace.
• EAP confidential benefit – 24/7 access to compassionate guidance & expert advice
• 25 days holiday + bank holidays
• Training, support, and personal development

About us

As the global leader in the eCommerce automation sector, Linnworks has one mission: Giving our clients back their time to grow and lead their brands. Companies wanting to sell their products via marketplaces like Amazon, eBay, Facebook, etc need a platform to automate and monitor retail, inventory and shipping processes and performance. We have teams across North America and Europe, and we are backed by Marlin Equity Partners, a leading growth equity firm headquartered out of California. Linnworks not only has the market-leading product for e-commerce automation but also attracts the best people in the industry. Highly skilled, passionate, and collaborative with a winning and customer-centric attitude - we pride ourselves on our people.

Life at Linnworks:

Linnworks is proud to be an Equal Opportunity Employer (EoE). We believe that diversity of experience, perspectives, and background leads to a better environment for our employees and better service for our customers. We value the training and development of our employees deeply. We are committed to continuous investment in their personal growth, providing clear paths for career progression, and equipping them with the tools and training required to become experts in their profession.