Associate Director, Strategy

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

Role Summary and Impact

This role is withinThe Goat Agency a leading brand within WPP Media where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide we create ambitious influencer programmes from tactical activations to long-term partnerships designed to drive awarenessengagementand conversions across the full marketing funnel.

Skills and Experience
We are seeking a commercially minded Associate Strategy Director (Social Media) to lead social strategyand creative direction within our growing team. This role is for a social-native leader whounderstands platforms creators and culture and who is confident pitching and selling ideas. You will turn complex briefs into clear social opportunities build insight-led strategies that workacross the funnel and shape social-first ideas that feel native in the feed. You will also set the
bar for how we present our thinking making it persuasive memorable and practical to deliver.

Key Responsibilities:
Social and Influencer Strategy Leadership
Own the social strategy approach across key accounts and new business includingaudience insight platform roles content territories creator approach testing andmeasurement thinking
Translate cultural and platform insight into simple actionable strategic direction forinfluencer content and creative campaigns
Define success by channel and funnel stage aligning strategy to client objectivesand KPIs
Social and Influencer-First Creative Direction:
Lead development of social-first creative territories and formats including seriesthinking creator prompts hooks and narrative structures
Ensure ideas are platform-native across TikTok Reels Shorts YouTube and otherrelevant channels
Maintain high creative standards across influencer-led work balancing brand needswith creator authenticity
Pitching and Selling:
Lead and deliver compelling pitch narratives that win confidence and drivedecisions
Present clearly and persuasively to senior stakeholders handling challenge andturning feedback into stronger work
Partner with account and production teams to ensure ideas are commercially viableand operationally sound
People Leadership:
Lead and mentor the strategy team building a collaborative high-performanceenvironment
Develop junior talent through coaching on social strategy storytelling andpresentation craft
Act as a thought leader through POVs talks and internal training on social andcreator trends

Role Requirements
Significant experience in social strategy influencer content and creative leadershipwithin influencer marketing or social-first environments
Deep knowledge of the influencer ecosystem and how platform mechanics shapeperformance
Strong pitching skills with a demonstrable record of winning and expanding clientpartnerships
The ability to distil complex insights into clear frameworks and sellablerecommendations
A collaborative leadership style with experience mentoring high-performing teams
Exceptional communication skills written and verbal with strong attention to detail
Commercial awareness to ensure strategies are profitable practical and alignedwith client objectives

Life at WPP Media & Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( more information on how we process the information you provide.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

#LI-Promoted

Please read our Privacy Noticefor more information on how we process the information you provide.

Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1