Freelance Journalist (SPORTbible)

About LADbible Group

LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands: - including LADbible, UNILAD, GAMINGbible, and UNILAD Tech, are some of the most recognised and culturally relevant on the internet.

SPORTbible is a leading voice in sport for a young, global audience – built on passion, personality and the moments that matter most to fans.

As we evolve the brand, we’re focused on building a sustainable, multi-sport, multi-platform proposition that goes beyond trending news and creates a habitual destination for sports fans.

About the Role

We’re looking for a Freelance Journalist to join SPORTbible and help drive the next phase of growth.

This is a fast-paced role where you’ll be responsible for sourcing, writing and publishing engaging sport content that informs, entertains and connects with our audience.

You’ll play a key role in delivering a higher-quality, more diverse editorial output, helping us expand beyond our core strengths and build authority across multiple sports and platforms.

Be part of a team redefining the future of SPORTbible and work on a brand with huge global reach and untapped potential. Shape new formats, coverage areas and audience strategies in a creative environment with real ownership and impact.

What the opportunity looks like

• Writing, packaging and publishing high-quality sport content across SPORTbible platforms

• Covering breaking news, trending topics and major sporting moments with speed and accuracy

• Creating original, value-add journalism including explainers, features, interviews and opinion-led pieces

• Contributing to a multi-sport content strategy, covering everything from football and F1 to boxing, MMA, golf, tennis and beyond

• Developing engaging formats such as rankings, debates, explainers and evergreen content

• Taking ownership of your stories end-to-end – from sourcing and writing through to headline, imagery and optimisation for multiple platforms

• Using data, trends and audience insight to inform editorial decisions, while making strong independent calls

• Collaborating with social, video and commercial teams to maximise performance across platforms

• Creating content exclusively for social platforms as required

• Supporting forward planning around major sporting events and tentpole moments

• Contributing ideas that work across multiple platforms, not just a single channel

Skills and experience we'd like you to have

• Experience writing for a digital publisher, ideally within sport

• Strong understanding of what sports fans care about and how they consume content

• Experience in packaging content to drive performance across social channels

• Excellent writing skills, with the ability to adapt tone for different formats and platforms

• Experience in using design software to optimise imagery to maximise CTRs

• Passion for sport, with knowledge across multiple sports (not just football)

• Ability to spot trends and react quickly in a fast-paced environment

• Strong editorial judgement – creating content that is engaging, accurate and adds value

• Confidence using data and performance insights to inform decisions

• Proactive mindset – you bring ideas, not just execution

• A collaborative approach with a brand-first, audience-first mentality

At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work from home and the offices on a weekly basis.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.