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Vivobarefoot
COOVivobarefoot • England, United Kingdom
COO

COO

Vivobarefoot • England, United Kingdom
30+ days ago
Job type
  • Full-time
Job description
We exist to reconnect people with nature and their natural potential and we’re looking for a COO who can scale our purpose-led business with precision, heart, and systems-level thinking. If you’re driven by profit and planetary impact, this is a rare opportunity to help shape how our business operates. As our Chief Operating Officer, you’ll co-lead the rhythm of the business: financial planning, data systems, product flow, sourcing resilience, and the digital infrastructure that supports our teams and community. Working closely with the CEO, CFO, and senior leadership, you’ll act as a strategic co-pilot, balancing creative vision with disciplined execution. What does the role look like? Strategic Leadership Partner with the CEO and the leadership team to define and execute business strategy. Translate vision into operational plans and measurable outcomes. Ensure alignment with sustainability and regenerative business goals. Co-lead annual and long-range planning with the CEO and CFO. Champion data-driven decision-making and transparent reporting. Support fundraising, investor relations, and Board engagement with clear operational and financial storytelling. Operational Excellence Oversee supply chain, manufacturing, logistics, and retail operations. Implement systems and processes that improve efficiency and reduce costs. Drive continuous improvement initiatives across departments. Financial & Performance Management Collaborate with CFO to manage budgets, forecasts, and KPIs. Monitor operational performance and report to the board. Drive accountability for P&L delivery, margin improvement, and working-capital optimisation. Ensure compliance with regulatory and ethical standards. Technology & Innovation Champion digital transformation and adoption of tech and analytics tools. Leverage data-driven insights to optimize decision-making. Stakeholder Engagement Build strong relationships with suppliers, distributors, and partners. Represent the company externally with investors, regulators, and industry bodies. Merchandising, Planning & Supply Chain Lead global merchandise planning and inventory health. Strengthen forecasting accuracy, SKU efficiency, and margin mix. Oversee sourcing, production, and logistics across global regenerative partners. Work with Product to align design, sourcing, and sustainability, moving toward circular and on-demand manufacturing. Leadership & Culture Lead with Vivobarefoot’s values — Posture, Rhythm, Relax, Sensory. Develop high-performing operational teams and strong cross-functional interfaces. Embed circular and regenerative principles into decision-making. What does success look like? Sustainable revenue growth with strong margins. Improved cash conversion and reduced inventory obsolescence. Integrated, reliable real-time reporting across systems. Operational performance consistently above 95%. High engagement and trust across operational teams. Progress toward circular, regenerative supply models. What does your profile look like? Proven experience scaling a purpose-driven, product-based, multi-channel brand (ideally footwear, apparel, or consumer goods). Deep expertise in finance, planning, sourcing, and systems transformation. Systems thinker with strong commercial acumen and emotional intelligence. Thrives in entrepreneurial, high-growth, values-led environments. Passionate about nature, health, and regenerative business.
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COO • England, United Kingdom

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