Field Marketing Executive (Demand Generation)

What success looks like in this role:

Unisys is a global technology solutions company that powers breakthroughs for the world’s leading organizations. We specialize in delivering secure, cutting-edge digital platforms, cloud and infrastructure services, enterprise computing, and business process solutions.

With a legacy of innovation and a forward-thinking mindset, Unisys helps clients across industries—from government to financial services—transform their operations and achieve mission-critical outcomes. Join us and be part of a team that’s redefining what’s possible through technology.

The Marketing Executive (Demand Generation) is responsible for designing, executing, and optimizing integrated marketing programmes that create and accelerate pipeline for UK and broader EMEA sales teams. The role has a strong focus on account-based marketing (ABM), field marketing event execution and measurement, and rigorous lead and pipeline analysis using Salesforce, Power BI, and other tools to improve lead generation, pipeline quality, and closed-won revenue.

Key Responsibilities

• Plan, execute, and optimize UK and EMEA-focused demand generation and ABM campaigns, with a heavy emphasis on in-person and virtual events (industry conferences, executive roundtables, webinars, partner events) to drive qualified pipeline.

• Support ABM programmes by building targeted account lists, designing account-specific journeys, and partnering with sales to deliver personalized outreach and experiences for priority accounts.

• Own the end-to-end field marketing event lifecycle for the UK market, including audience selection, invitations, registrations, on-site/virtual experience, and structured post-event follow-up and nurture.

• Build, maintain, and optimize campaign structures in Salesforce and the marketing automation platform to ensure accurate attribution, tracking, and consistent measurement across ABM, field, and digital programmes.

• Analyze campaign, ABM, and event performance using Salesforce reports and dashboards, as well as Power BI and other analytics tools, to identify trends, surface insights, and recommend optimizations.

• Own lead and pipeline reporting for designated UK/EMEA programmes, including regular views of lead volume, conversion rates, pipeline creation, and influenced/attributed revenue.

• Monitor funnel performance (leads, MQLs, SALs, SQLs, opportunities) for UK and EMEA stakeholders and recommend data-driven optimizations to improve conversion rates and velocity.

• Partner closely with UK sales and account teams to align on target accounts, territories, ABM plays, and follow-up motions, ensuring clear SLAs, feedback loops, and shared KPIs.

• Collaborate with field marketing and global campaign teams to adapt global plays for the UK and key EMEA markets, ensuring events and ABM activities are integrated into broader campaign motions (pre-event promotion, content strategy, and post-event nurture).

• Maintain high standards of data quality in Salesforce and marketing systems, including accurate campaign membership, lead source, account/territory alignment, and contact data.

• Support A/B testing and experimentation across channels (email, landing pages, event formats, offers, account-specific tactics) and document learnings and best practices for reuse across EMEA.

You will be successful in this role if you have:

• Experience in B2B demand generation, ABM, or field marketing with a strong focus on events and campaign execution in the UK market.

• Hands-on experience with Salesforce for campaign, ABM, and pipeline analysis, plus experience with at least one marketing automation platform (e.g., Marketo, Eloqua, HubSpot).

• Proven ability to build and interpret reports and dashboards in Salesforce and analytics tools (e.g., Power BI), and to translate insights into concrete campaign, ABM, and event optimizations.

• Strong organisational skills with the ability to manage multiple events, campaigns, and stakeholder groups simultaneously and meet deadlines.

• Excellent written and verbal communication skills, comfortable working directly with sales, account teams, and senior stakeholders.

• Knowledge of UK data privacy best practices and consent management for B2B marketing.

Preferred Qualifications

• Experience in enterprise technology or SaaS marketing.

• Familiarity with additional analytics or sales engagement tools (e.g., Tableau, Salesloft, Outreach) to deepen insight into performance and follow-up quality.

• Experience supporting account-based or account-cluster programmes in the UK and EMEA.

Core Competencies

• Data-driven and detail-oriented, with a strong focus on measurement, reporting, and continuous improvement.

• Excellent stakeholder management and collaboration skills across marketing, sales, operations, and analytics teams.

• Proactive problem-solver who can identify issues in data, process, or execution and recommend practical solutions.

• Comfortable operating in a fast-paced, matrixed environment while maintaining high standards of quality and accountability to shared metrics.

Become part of our "Winning Culture"! An international and varied field of work with worldwide opportunities awaits you! We always strive for the optimum for our first-class customers from a wide range of industries!

Corporate Social Responsibility and DEI (Diversity, Equity, and Inclusion) standards are especially important to us and go far beyond the usual! Associate Impact Groups are formed voluntarily to further develop and support our DEI standards internally.

Our Unisys University is available to you according to your individual needs. An MBA sponsorship program is also available! Our goal is to help you realize your individual potential!

International work opportunities abroad for all employees

"Wellbeing & Employee Assistance Program": Your (mental) health is important to us and is treated confidentially by a neutral party!

Solid qualification-, performance- & competence-based remuneration model, attractive pension scheme and various allowances

Bonus/referral/incentive/recognition programs - we want you to feel appreciated at Unisys!

What do we offer?

• Pension

• Life Assurance

• Private Medical

• Option for private dental

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Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.