Talent.com
IFS
Technology & Competitive Solution Marketing ManagerIFS • Staines-upon-Thames, GB
Technology & Competitive Solution Marketing Manager

Technology & Competitive Solution Marketing Manager

IFS • Staines-upon-Thames, GB
30+ days ago
Job type
  • Full-time
Job description

Job Description

The Technology & Competitive Solution Marketing Manager requires a strong understanding of the enterprise software landscape and someone who is not afraid to think differently. Contributing to the growth of IFS in a variety of ways you will play an integral role in the development of key marketing campaigns aligned to IFS’s GTM. The role is fast-paced and the desired candidate will be a pragmatic, intuitive hands-on marketer that will work with many teams across the organization.

The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:

  • Meeting demand generation goals that align to the business’s strategic growth focus areas
  • Owning the development of an annual demand generation plan and delivering end-to-end marketing campaigns that support IFS’s GTM and fulfil pipeline requirements
  • Identifying and prioritizing campaign development based on business imperatives.
  • Design and manage production of high value short and long form content - including advertising, direct mail, event toolkits, digital content, webinars and social media messaging - that supports regional customer acquisition and revenue goals.
  • Partner with regional marketing to plan and support their execution of your centrally generated demand generation programs – providing key insights into methods of execution, account prioritization and success metrics.
  • Enablement of BD, AE and regional marketing for key demand generation marketing campaigns – providing a full spectrum of the campaign covering the who, what, how and why for successful execution and performance
  • Analyze, monitor, measure, and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.
  • Working closely with key industry solution marketers, to align competitive campaigns to IFS’s industry GTM approach.
  • Connect with Product Marketing Teams to articulate the strengths of IFS’s solutions in your aligned industry.
  • Collaborate with IFS’s competitive intelligence team to articulate a succinct route to market message
  • Ownership and accountability for your aligned section of the website – working closely with SEO/AEO teams to rank highly for critical keywords and improving user journey
  • Collaborate with the central IFS campaign execution team for key activities including webinars, digital programs and events. And gaining key insights into campaign performance and what’s delivering results (MQLs/SQLs).
  • Support with key IFS events including IFS Unleashed and Connect where required

Qualifications

  • Understanding of online marketing platforms and how they can be used effectively to source, nurture and accelerate prospect’s sales journeys.
  • Undergraduate degree, ideally with a focus in Marketing, Engineering, or a related business field (or relevant training/experience)

Create a job alert for this search

Technology & Competitive Solution Marketing Manager • Staines-upon-Thames, GB

Similar jobs

Technical Manager

MorePeopleChichester, West Sussex, United Kingdom
Full-time

Customer Technical Manager - Fresh Produce Reports to: Head of Technical Are you passionate about food safety, quality, and building strong customer relationships? Do you thrive in a fast-paced, fr... Show more

 • Promoted

Performance Marketing Manager

Localised Inc.Marlow, England, GB
Full-time

Localised is local-first ecommerce.We have reimagined how brands and shoppers transact across borders, languages, currencies and cultures.With our own all-inclusive global ecommerce platform, we ra... Show more

 • Promoted

Finance Director - Marketing, Portfolio & Technology

Smiths GroupSlough, England, United Kingdom
Full-time +1

John Crane, a business of Smiths Group, is a global leader in mission‑critical flow control solutions for energy and process industries that enable efficient and sustainable operations.Our products... Show more

 • Promoted

Global Head of Measurement and Media Program Analytics

Mars, Inc.Slough, England, United Kingdom
Full-time

The Marketing Analytics vertical within ODDA seeks to equip Mars Marketing Associates with the capabilities needed to optimize and improve marketing campaigns across National Media, Retail Media, C... Show more

 • Promoted

Strategic Product Marketing Manager - Tech & Security

RokeWoking, England, GB
Full-time

Roke is seeking a Product Marketing Manager to develop and deliver marketing strategies that clearly communicate the value of its products.You will collaborate with the Head of Campaigns, Product M... Show more

 • Promoted

Marketing Account Manager

Recruited UKWoking, ENG, GB
Full-time

We have an amazing opportunity for an experienced Marketing Account Manager to join one of the UK's fastest-growing B2B marketing agencies.Working with ambitious technology businesses, you will... Show more

 • Promoted

Finance Director: Technology, Portfolio & Marketing

Smiths GroupSlough, England, United Kingdom
Full-time

Smiths Group, via John Crane, seeks a Finance Director to lead Technology, Portfolio and Marketing finance, shaping long‑term growth and value creation.You will partner with senior leaders, drive i... Show more

 • Promoted

Remote-First Growth Leader — Digital Marketing & Performance

Harper JamesGuildford, England, United Kingdom
Remote
Full-time

Harper James, a modern law firm, seeks a Head of Digital Marketing and Performance to lead our digital acquisition engine from a remote-first UK base.You will shape strategy, drive paid/media and o... Show more

 • Promoted

Digital Growth Lead: B2B Marketing & Market Expansion

Energy Efficient Solutions GroupBracknell, England, GB
Full-time

A dynamic renewable energy company in the UK is seeking a Digital Growth Manager to enhance their digital strategy across various channels.This role requires at least 5 years of B2B digital marketi... Show more

 • Promoted

Tech & Competitive Solutions Marketing Lead

Industrial and Financial SystemsStaines-upon-Thames, England, GB
Full-time

Industrial and Financial Systems seeks a Technology & Competitive Solution Marketing Manager to drive marketing campaigns and enhance demand generation.This role is pivotal in developing high-value... Show more

 • Promoted

Senior Director, Commercial and Marketing Technology Platforms

FortreaMaidenhead, England, United Kingdom
Full-time

Job Overview:The Senior Director, Commercial and Marketing Technology Platforms plays a pivotal role in shaping and delivering Fortrea’s commercial and marketing technology ecosystem.This leader is... Show more

 • Promoted

Marketing Campaign Delivery Manager

Centrica - CHPWindsor, ENG, GB
Full-time

DescriptionJoin us, be part of more.We're so much more than an energy company.We're a family of brands revolutionising how we power the planet.One team of 21,000 colleagues that's energ... Show more

 • Promoted

Product Marketing Manager

ADPStaines-upon-Thames, England, GB
Full-time

ADP is a comprehensive provider of cloud-based human capital management (HCM) solutions that unite HR, payroll and time, and a global leader in business outsourcing services, analytics, and complia... Show more

 • Promoted

Head of IT Strategy, Platforms & Enterprise Architecture

Kyowa Kirin International plc.Marlow, England, United Kingdom
Full-time

Kyowa Kirin International plc is seeking a Senior Director to lead Orchard IT Business Platforms and Enterprise Architecture.You will own the delivery of all IT services to Orchard Therapeutics, se... Show more

 • Promoted

Senior Digital Lead - TPM

Mars IS UKSlough, England, GB
Full-time

Mars Pet Nutrition is embarking on an exciting journey to build digital‑first, strategic revenue management capabilities that will enable our purpose: making a better world for pets.A key component... Show more

 • Promoted

Product Technology Manager

ATEN UK LtdMaidenhead, England, GB
Full-time

ATEN is a global leader in KVM, AV over IP, and professional connectivity solutions serving enterprise, broadcast, control room, and education sectors worldwide.This senior role combines hands‑on s... Show more

 • Promoted

Global Head, Media Analytics & Measurement Strategy

Mars, Inc.Slough, England, United Kingdom
Full-time

The Marketing Analytics vertical within ODDA seeks to equip Mars Marketing Associates with the capabilities needed to optimize and improve marketing campaigns across National Media, Retail Media, C... Show more

 • Promoted

Hybrid Tech & Competitive Marketing Lead

IFSStaines-upon-Thames, England, GB
Full-time

A global software company is seeking a Technology & Competitive Solution Marketing Manager to drive marketing campaigns that align with the business growth strategy.The ideal candidate will develop... Show more

 • Promoted

Global Marketing Leader - Upstream & Market Strategy

GE HealthCareChalfont St Giles, England, GB
Full-time

GE HealthCare seeks a Senior Global Marketing Leader to drive strategic and upstream marketing for its global portfolio.You will partner with Product Leaders to define the future of offerings, from... Show more

 • Promoted

Product Marketing Manager

RokeWoking, England, GB
Full-time

As a Product Marketing Manager at Roke, you will be responsible for developing and delivering marketing strategies that effectively communicate the value of Roke’s products to targeted audiences.Yo... Show more