Regional Sales Manager - North East England

About Us

BONUS SCHEME | PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. BONUS SCHEME | Via BrewDog bonus scheme, our amazing crew members get rewarded when we succeed as a business. We wouldn’t be able to do it without you so it’s only right we share the success together. PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously. 4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want. STAFF DISCOUNT | 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items in our BrewDog Bars. Crew also get discount on takeaway beer – perfect for taking the bar home. ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up. BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass. AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month! We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

Job Purpose Management of all aspects of the on-trade IFT and L&T accounts within the allocated area and maximising their potential by building strong business relationships and delivering profitable volume / new distribution as per key KPIs, budget and BrewDog business plan objectives. Key Result Area / Principal Duties & Responsibilities

Growth of Brewdog product distribution in the on-trade by identifying new business opportunities and gaining new accounts. Development of the existing stockists by supporting and expanding their listings.

Identification and management of key multiple operator accounts in collaboration with BDM and assistance with key national accounts promotions and management, ensuring strong business relationship development and supporting success of future tenders.

Promotion of healthy long-lasting partnerships with RTM. Establishment and maintenance of regular communication with network of key operators and other valuable contacts.

Development and implementation of strategic marketing plans to support Brewdog brands presence and perception in the on-trade. Ensuring Brewdog product quality consistency across all accounts through regular assessments and staff training.

Delivery of timely, successful resolutions of any reasonable IFT and L&T accounts related inquiries. Performance of regular account audits, contract review and management. Maintenance of accurate client records.

Continuous assessment of the allocated area to ensure detailed knowledge of its on-premise universe, regional specifics and industry related developments.

Effective management of tools and resources available (including, but not limited to, CRM system, investments and initiatives, brand activations and POS). Provision of regular reports on performance as well as KPI and other role related reviews as requested by the line manager. Key Relationships - Internal & External Internal UK Sales Team Finance Team Customer Marketing External Key Customers / Decision Makers of Key Accounts RTM Partners Technical Services (Three Nations) POS Suppliers (Amber Prints, Paragon) Oak & Still Health & Safety Ensure that Health & Safety guidelines and fire regulations are strictly adhered to at all times. Comply with safe working practices as defined by BrewDog. Complete online or face to face training as and when required. Take reasonable care for your own health & safety and that of others who may be affected by acts or omissions at work. Report any accidents, incidents or near misses as soon as reasonably practicable. General Be aware of and adhere to BrewDog policies and the Workplace Code at all times. Take part in crew reviews throughout the year. Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants. colleagues and contractors. Attend training courses and complete online training modules as required to meet the requirements of the role. Take responsibility for own personal development, seeking out opportunities to learn new skills. Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business. Always apply the BrewDog Charter and behaviours to every aspect of the role. Protect and enhance the interests and reputation of BrewDog internally and externally.

About You

Qualifications & Specific Training No specific qualifications are necessary, however adequate numerical reasoning and language proficiency are a must. Financial literacy and business acumen are highly desirable. Experience Experience in a similar sales position (FMCG / customer focused industry) or senior hospitality role is preferred. Knowledge Familiarity with BrewDog brand (and it's competitors) as well as understanding of craft / beer / alcohol categories from the product, market and customer points of view. Comprehensive knowledge of the allocated area. Understanding of the business drivers and other characteristics specific to the particular geographic territory. Skills Time management. Organisational skills. Ability to plan (and execute according to the plan) effectively. Clear communication and confident negotiation skills. Demonstrable ability to listen, communicate, present and influence key stakeholders. Proven ability to identify an opportunity and drive sales process (from planning to closing) Personal Attributes Communication & engagement. Trustworthy. Enthusiasm for hospitality industry and beer category. Strong work ethic. Ambition and motivation to drive results. Resilience. Flexibility and ability to adapt to constantly changing circumstances. Multitasking and prioritising. Performance under own supervision. Ability to assess the circumstances and to make decisions with confidence and accepted responsibility. Additional Requirements Clean driving licence and personal vehicle available to be used for work. Ability to travel 80% of the time. Availability to work evenings & weekends attending events or meetings as well as occasional stays away from home.