Audience Development Marketing Specialist

Audience Development Marketing Specialist – Permanent - £50,000 - £58,000 Join us and be part of a mission-driven, independent publisher. You’ll work with a diverse group of people who share a passion for empowering researchers, educators, and institutions to shape the future. About Sage: Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Believing that research and education are critical in shaping society, Sara Miller McCune founded Sage in 1965. Today, we are controlled by a group of trustees charged with maintaining our independence and mission indefinitely. Our guaranteed independence means we’re free to: Do more – supporting an equitable academic future, furthering disciplines that drive social change, and helping social and behavioural science make an impact Work together – building lasting relationships, championing diverse perspectives, and co-creating resources to transform teaching and learning Think long-term – experimenting, taking risks, and investing in new ideas About our Team: Our Commercial Sales and Professional Media team is a supportive and collaborative team that plays a vital role in growing our revenue through thoughtful advertising and custom publishing solutions. We work across a varied and evolving buyer journey, championing innovation, elevating customer experience, and helping our brands expand globally. This role sits at the heart of Marketing, Editorial, and Commercial teams, shaping how these teams work together to drive both engagement and revenue. Could you be our new Audience Development Marketing Specialist? Are you? Experienced in developing and delivering multi platform audience growth strategies that create measurable impact. Commercially minded, with a strong grasp of how audience development drives revenue. Skilled in running high impact digital campaigns across SEO, content, paid media, and CRM Analytical and curious, able to segment audiences, interpret data, and turn insights into action Comfortable working with Customer Data Platforms and using them to drive smarter decision making. A thoughtful communicator who can influence, collaborate, and act as an internal specialist in audience development Someone who thrives in a dynamic environment, balancing priorities while nurturing continuous improvement Inquisitive and confident navigating change especially when guiding teams toward more data driven decision making. Your new role: This role will play a central role in shaping and delivering our audience growth strategy across a diverse portfolio of brands and platforms. This is both a strategic and hands on role, perfect for someone who enjoys blending big picture thinking with practical delivery. This role is essential to achieving our revenue and engagement goals, with well-defined measurements connected to acquisition, retention, and audience quality. You’ll be the person who uncovers what truly drives our audience and feed those insights directly into content, product, and commercial strategy. Develop and deliver a data‑driven audience growth strategy that increases reach and engagement against agreed business KPIs. Identify, segment, and prioritise high‑value audience groups to improve targeting efficiency and increase conversion rates. Optimise acquisition, engagement, and retention to drive higher lifetime value. Translate data into actionable insights that directly improve campaign performance, product relevance, and marketing ROI. Build and refine segmentation models, personas, and journey maps that uncover growth opportunities and inform investment decisions. Design and deliver integrated multi‑channel campaigns that increase qualified traffic, engagement, and conversions. Enhance content and campaign performance to improve organic visibility, increase engagement, and lift conversion rates. Ensure consistent, compliant, insight‑led audience experiences that strengthen trust, improve satisfaction, and support long‑term retention. Overview of benefits: 25 days annual leave (plus bank holidays) with 2 additional floating personal days. Hybrid working up to 2 days per week in office and a home working allowance. Life assurance, income protection, and travel insurance. Private medical cover and access to the company doctor. Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals. Variety of snacks and beverages available in the office. Healthy lifestyle reimbursement and anniversary trips. Access to Company loans (season ticket loan, rental deposit loan, cycle loan). We’re a Disability Confident Employer (Level 1). If you’d like to apply under this scheme, please let us know in your application. We’re committed to making our recruitment process accessible and inclusive. If you’d like to request reasonable adjustments, please email humanresources@sagepub.co.uk . Please note we only accept applications via email if an adjustment has been agreed. Closing date for applications: Friday 27th March 2026 To ensure we can give each application the attention it deserves, we may consider bringing the closing date forward. Therefore, we encourage you to submit your application as soon as possible to ensure it is considered. Diversity, Equity, and Inclusion At Sage, we are committed to building a diverse and inclusive team and to sustaining a culture that celebrates diversity, encourages authenticity, and builds a deep sense of belonging. We encourage applications from all members of society irrespective of age, disability, sex or gender identity, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief as crafting value through diversity is what makes us strong.