Growth Marketer (B2B)

TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 6 million community members and our growth isn’t slowing down! 🥷 The Role TryHackMe is seeking a Growth Marketer (B2B) to drive acquisition, pipeline growth, and expansion across our business and enterprise segments. This role focuses on scaling demand and adoption across B2B audiences , working closely with Sales, Customer Marketing, Product Marketing, and Field Marketing to support go-to-market initiatives, customer expansion, and long-term growth. The Growth Marketer (B2B) will own execution and optimisation across growth programs that support both new customer acquisition and existing customer engagement , ensuring marketing efforts are measurable, scalable, and aligned to revenue outcomes. What You Will Do B2B Growth & Demand Generation Execute and optimise B2B growth programs to drive: Qualified pipeline Customer acquisition Expansion and cross-sell opportunities Support demand generation across: Account-based and segment-based campaigns Outbound-assisted growth motions Product-led and content-led acquisition paths Partner with Sales to align targeting, messaging, and activation strategy Customer Marketing Enablement & Expansion Support customer marketing initiatives that drive: Product adoption Upsell and expansion Retention and advocacy Partner with Customer Marketing & Community to: Activate existing customers through campaigns and programs Support customer storytelling, case studies, and advocacy initiatives Help translate customer insights into scalable growth programs Go-to-Market Execution Support GTM execution for new B2B offerings and launches, including: Campaign setup and optimisation Channel execution and experimentation Performance tracking and iteration Collaborate with Product Marketing and Brand to ensure GTM messaging is effectively deployed across growth channels Ensure B2B growth programs are aligned with sales motions and customer lifecycle stages Measurement & Performance Track and report on growth performance across B2B initiatives: Pipeline contribution Conversion and velocity Program effectiveness Ensure programs are measurable and tied to clear business outcomes Share insights and recommendations across Growth, Sales, and Marketing leadership What You Will Bring Required 3–6 years experience in B2B growth marketing or demand generation , ideally in SaaS or technology Hands-on experience executing and optimising B2B growth programs Strong understanding of: B2B funnels Sales-assisted and product-led motions Experience partnering closely with Sales and Customer Marketing teams Data-driven mindset with comfort analysing performance and running experiments Strong communication and collaboration skills Experience in high-growth or scale-up environments Preferred Experience supporting customer expansion or lifecycle marketing programs Exposure to account-based marketing or segmentation strategies Familiarity with cybersecurity, technical, or developer-focused products Benefits & Perks 💸 Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks. 🚣 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time. 🕒 Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm). 💻 Tools – A dedicated work laptop + accessories you need. 👕 Swag Pack – Start your TryHackMe journey with branded swag. 💪 Personal Development – £2,500 annual training budget for certifications and more. ⛱️ Company Retreat – Annual retreat, fully paid for by TryHackMe. 🍕 Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches. 🧡 Health Insurance – Provided if public healthcare isn’t available in your country. 🍼 Enhanced Maternity & Paternity – Above statutory requirements. 💸 401k / Pension – Easy retirement saving with company contributions. Please note: At this time, we are unable to provide visa sponsorship. Hiring Process Application review Screening interview (30m) Scenario-based interview (60m) Co-founder interview (30m)