Social Media Manager

Role: Social Media Manager Location: Swansea HQ: Onsite Salary: £30,000-£35,000 Department: Marketing UK About Au Vodka Au Vodka isn’t just a drinks brand, it’s a movement. Born in Wales and recognised globally, we’ve redefined what a modern FMCG brand can be. From our iconic gold bottles to boundary-pushing flavours, we’ve built a brand that stands out, scales fast, and connects with a new generation of consumers. Our ambition is bold: to become the first FMCG business founded in Wales to reach a $1 billion valuation. We think global, move fast, and build category-defining brands from unexpected places. Already sold across multiple international markets, we’re not just part of the spirits industry, we’re disrupting it. About the Positio The Role Au Vodka is looking for a Social Media Manager to own our social presence end-to-end, working closely alongside another Social Media Manager within the Marketing team. This is a hands-on, creative role for someone who lives and breathes social culture, understands premium brand storytelling, and is as comfortable behind the camera as they are in front of it. You’ll be responsible for developing and executing social strategy across platforms, creating and editing content, managing the social calendar, and ensuring Au Vodka shows up consistently, creatively, and culturally relevant. While you’ll collaborate closely with another Social Media Manager, this is not a people management role it’s about shared creativity, clear ownership, and strong execution. Key Responsibilities Own Au Vodka’s social media strategy and execution across all relevant platforms (e.g. Instagram, TikTok, X, YouTube, etc.) Work collaboratively alongside another Social Media Manager to deliver a consistent, high-performing social presence Plan, create, shoot, edit, and publish high-quality social-first content end-to-end Be comfortable appearing in content when required and representing the brand on camera Manage the social content calendar, scheduling, and posting cadence Align on strategy, content planning, and campaign execution while maintaining individual ownership of output Ensure all content reflects Au Vodka’s premium brand positioning and tone of voice Stay ahead of trends, formats, sounds, and platform updates, translating them into on-brand ideas Collaborate with the wider Marketing team on campaigns, launches, partnerships, and events Monitor performance, engagement, and insights, using data to optimise content and strategy Manage day-to-day community engagement in line with brand guidelines Support shoots, editing, scheduling, and reactive content across the team when neede Minimum Qualifications & Experience Proven experience managing social media for a brand, with clear end-to-end ownership Strong understanding of social strategy, platform best practices, and performance metrics Confident shooting and editing social-first content (mobile-first, fast turnaround) Comfortable being on camera and directing content when required Highly self-motivated, organised, and able to manage multiple priorities Strong creative judgement with a premium brand mindset Ability to work independently while collaborating closely with others. Desirable Experience Experience working with a premium brand and/or within FMCG Background in alcohol, lifestyle, fashion, or culture-led brands Familiarity with social analytics and scheduling tools Key Strengths for Succes End-to-end social ownership without people management Creative, proactive, and culturally switched-on Highly organised and self-driven Comfortable balancing strategy with hands-on execution Strong collaborator with clear accountability Why Join Au Vodka High-growth FMCG business with global ambition Opportunity to help build a billion-dollar brand Fast-paced, creative environment with real ownership No corporate red tape — your impact matters What you’ll get: Early Finish Fridays 4pm Fresh lunches prepared daily by our in-house chef State-of-the-art office with onsite parking Companywide “win together” bonus scheme Your birthday off Epic launch parties and team events Enhanced maternity and paternity leave We move fast. We think big. We back our people. If you’re ready to help take a brand from Wales to the world, Au Vodka is the place to be. Applicants must have the right to work in the UK. Unfortunately, we are unable to offer visa sponsorship for this role.