Head of Growth

Head of Growth Doodle is redefining how modern teams schedule, collaborate, and connect. Our platform powers productivity for businesses of all sizes by simplifying how people meet and manage time. As we scale our Revenue Organisation to accelerate growth across North America and EMEA, we are looking for a Head of Growth to take the reins of our high-volume, global user base and transform active usage into a predictable, scaling revenue engine. You will sit at the intersection of Product, Marketing, and Sales, holding the number for our self-serve business while feeding high-velocity PQLs to our Enterprise team. As Head of Growth, you will lead a team that owns self-serve and product-led ARR, turning active users into paying teams through experimentation, lifecycle automation, monetisation improvements, and activation optimisation. Location: London (hybrid) Reports to: CRO Mandate: GM of self-service revenue & PLG architecture. Responsible for activation, conversion, monetization, and upgrade velocity What You’ll Do (Responsibilities) Drive paid subscription ARR growth Own the strategy and execution for self-serve ARR, inclusive of acquisition efficiency, conversion rates, and churn reduction Deliver quarterly ARR targets in partnership with the CRO and Finance Grow paid subscriptions (monthly + annual) through in-product, lifecycle, and outbound activation motions Heavily influence pricing and packaging strategies. Test friction vs. value gates to maximize Average Revenue Per User (ARPU) without stifling the viral loop Drive monthly to annual migrations to improve ARR stability and payback efficiency Accelerate user activation Overhaul the "first mile" of the user experience. Use behavioral data to predict and drive key adoption moments that lead to habit formation. Move beyond standard drip campaigns to behavioral-triggered, multi-channel automation that nudges users toward value and payment Run a high-velocity experimentation engine Build a culture of high-velocity testing. Run a strong experimentation cadence across onboarding, pricing, messaging, landing pages, and lifecycle automation, continually increasing the number of experiments as you scale Build a modern experimentation stack and partner with engineering to ensure clean data and rapid iteration Account expansion Identify high-potential accounts and define PQL handoff triggers for Sales, e.g., heavy usage domains Operationalize the handoff to Sales, being responsible for the quality and volume of leads flowing into the Sales team Cross-Functional Growth Leadership Work closely with BI to instrument funnels, define KPIs, and ensure high-signal tracking Feed insights from experiments into Product, Marketing, and Sales to influence roadmap and GTM strategy Our Ideal Candidate (What You Bring) This is a Director/VP-level operator who acts as a GM for self-serve revenue and activation. You have scaled a B2B SaaS PLG motion from $10M to $50M+ ARR (or similar scale) before: 8+ years in Product-Led Growth, Growth Marketing, or activation-focused roles in SaaS Deep understanding of activation funnels, lifecycle automation, onboarding, and adoption moments Demonstrated ability to run rapid, high-velocity growth experiments Strong analytical skills across activation, retention, conversion, and subscription metrics Comfortable working hands-on with PLG, Product, and Engineering to build flows, instrumentation, and automations Hands-on, cross-functional operator (Product, Marketing, Engineering) who executes switfly and can scale what works Why You’ll Love It Here Compensation & Financial Well-being Competitive Pay – We pay fair for top talent. Flexible & Hybrid Culture Hybrid Work – Work where you’re most productive. 25 Vacation Days – Take the time you need to rest and recharge. Work-from-Anywhere Learning & Career Growth Training/Conference Days – Invest in yourself. Learning Stipend – We cover courses, certifications, and more. Well-being & Home Office Setup Well-being & Home Office Budget – Use it for fitness, therapy, or your dream desk setup. Headspace Membership – Access guided meditation & mindfulness tools. Company Lunches & Team Events – Stay connected, even remotely. Family & Inclusive Benefits Parental Leave & Support – Paid leave for all caregivers. Extra Perks Top-Notch Equipment – MacBook, keyboard, trackpad - work at your best. Hiring Journey Application review Hiring Manager Interview ‘Growth Audit’, a practical session with a leadership panel across Revenue, Product, and Engineering Cultural Fit Assessment (via BRYQ) At Doodle, we’re committed to providing an environment of mutual trust and respect, where equal employment opportunities (EEO) are available to all applicants and teammates without regard to age, race, color, disability, religion, gender, and sexual orientation. Diversity and inclusion are of utmost importance to us. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work and our products will be. We want to hear from you, so please don’t hesitate to apply! We look forward to receiving your full application.