Marketing Manager

Location: Hybrid/Birmingham Salary/package: £40,000 to £50,000 per annum plus commission Contract type: Permanent Hours: Full time, 40 hours per week Commercial Services Group (CSG) are looking for a Marketing Manager who can turn strategy into measurable revenue. This is a unique opportunity to drive client acquisition, build high-value partnerships, and prove the direct impact of marketing in a fast-growing renewable energy recruitment business. Who we are Impact Energy Partners and Impact Student Support are part of Commercial Services Group (CSG) , the UK’s largest local authority-owned trading company. Impact Energy Partners specialises in recruiting skilled professionals across the UK renewable energy sectors, and Impact Student Partners specialises in placing tutors mentors and specialist support workers into higher education settings across the UK. As a CSG business, profits are reinvested back into frontline public services, meaning commercial success directly supports social value, local communities, and the public sector. Why this role matters The Marketing Manager will play a critical role in leading our marketing initiatives and building our brand presence in the student support and renewable energy space. This role is perfect for an ambitious marketing professional who wants to make a meaningful impact in both areas while developing expertise in B2B recruitment marketing. The successful candidate will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, generate high-quality leads through various sources and, and position us as thought leaders in both areas. What you’ll be doing Drive measurable revenue growth by developing and executing targeted marketing and account-based campaigns. Develop and implement client acquisition strategies, including multi-channel campaigns and bespoke materials, to win high-value accounts in the renewable energy sector. Create thought leadership and industry-focused content (e.g., insights, surveys, case studies, reports) to position the business as an expert partner. Support business development by conducting client research, building intelligence profiles, and producing compelling pitch and proposal materials. Manage the company website to optimise user experience, increase lead generation, and implement conversion strategies that turn enquiries into revenue. Execute SEO and email marketing strategies to increase visibility, engage target audiences, and nurture long-term client relationships. Enhance consultants’ personal branding and visibility through LinkedIn optimisation, content creation, and securing speaking and thought-leadership opportunities. Track and report on marketing performance, lead conversion, and revenue attribution, using analytics to demonstrate ROI and refine strategies. What we’re looking for A minimum of 4 years’ experience, ideally in a start-up or early-stage recruitment agency environment. Knowledge or interest in the renewable energy sector. Strong written and verbal communication skills with the ability to represent both clients and candidates professionally. Proficiency in website management platforms such as WordPress and Webflow, or similar with ability to make design and functionality changes. Advanced knowledge of Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs or similar. What you’ll get in return Salary of £40,000 to £50,000 per annum plus commission. 25 days annual leave, plus your birthday off. Life assurance cover (4x salary). Pension scheme with 4-6% employer contribution dependant on salary. Additional benefits including retail and gym discounts, health cash plan and cycle to work scheme. Volunteer days and access to a comprehensive wellbeing programme. Tailored learning and development support with real opportunities to progress. Why CSG? Commercial Services Group (CSG) is the UK’s largest local authority-owned trading company (LATCO), generating over £800 million in revenue and supporting 16,000 education and public sector customers worldwide. With more than 1,800 employees across the UK, France, Dubai and Bangkok, we are working towards becoming the global leader in education and public sector solutions. We are expanding rapidly, with annual growth of around 25 percent, supported by a blend of organic development, acquisitions and strategic partnerships. Our 33 trading businesses deliver a wide range of services including education management, IT, HR, legal, energy, procurement and supplies. CSG is wholly owned by local authorities, and a significant proportion of our profits is reinvested into frontline public services. Over £77 million has already been returned, reflecting our commitment to combining commercial performance with meaningful social impact. Inclusion & Accessibility We are committed to fostering a diverse and inclusive workplace where everyone feels valued and respected. We encourage applications from suitably qualified people of all backgrounds. As a member of Inclusive Employers with Silver Accreditation, we are actively building an environment that supports inclusion, flexibility and belonging for all colleagues. We are committed to providing reasonable adjustments throughout our application and interview process; please let us know if you require any.