Job descriptionEvents Assistant / Personal Assistant London | Hybrid (Office + On-site Events) | Full-time A premium, design-led food & beverage brand specialising in artisan Japanese matcha and green tea is seeking an Events Assistant / Personal Assistant to support both live brand activations and day-to-day executive administration. This is a varied, hands-on role ideal for someone highly organised, proactive, and comfortable switching between event delivery and PA responsibilities. You will play a key role in ensuring events run smoothly while also supporting the leadership team with scheduling, coordination, and administrative tasks. Key Responsibilities Events & Brand Activations Support planning, setup, delivery, and breakdown of events, tastings, pop-ups, and markets Transport, organise, and prepare event materials, products, and equipment Represent the brand at events, engaging customers with warmth and professionalism Assist with product education, sampling, and point-of-sale transactions Ensure brand presentation is polished and consistent Support post-event wrap-up, stock checks, and feedback collection Personal Assistant & Administration Manage calendars, schedule meetings, and coordinate calls Provide reminders for upcoming events, deadlines, and priority tasks Assist with inbox management and basic correspondence Support travel planning and logistics when required Help organise documents, files, and internal records Provide general administrative support to the leadership team About You Friendly, confident, and professional in customer-facing environments Highly organised with strong attention to detail Proactive self-starter who can manage multiple priorities Comfortable working independently and taking initiative Flexible availability, including weekends and occasional evenings Able to lift and transport supplies up to 15kg Right to work in the UK Nice to Have Previous experience in events, hospitality, retail, or customer service PA, EA, or administrative experience Interest in wellness, food & beverage, or lifestyle brands Experience using Google Workspace, calendars, or basic CRM tools What We Offer Salary: £30,000 – £40,000 per annum (depending on experience) Flexible working arrangements and a hybrid schedule Opportunities to work at high-quality brand events and activations Product discounts and staff perks A supportive, collaborative team environment If this role is of interest to you, please forward an up-to-date CV and cover letter to stephen@diversetalentpartners.com, and we will get back in touch as soon as possible.