Senior Marketing Executive

We are seeking a talented Senior Marketing Executive to join our small but agile marketing team at an exciting stage of growth. This is a newly created, global role with a clear mandate to strengthen and evolve our brand presence, drive demand, and support long-term commercial growth across key sectors and regions.

Reporting directly to the Head of Marketing, you will have end-to-end ownership of product brand strategy within defined sectors, shaping positioning, messaging, and go-to-market activity. You will play a pivotal role in translating customer insight and market opportunity into impactful brand and lead generation strategies, working closely with Sales, Product, and wider marketing colleagues.

This role requires a creative yet commercially focused marketer who is comfortable operating with a high degree of autonomy, influencing stakeholders, and balancing strategic thinking with hands-on delivery in a fast-paced, international environment.

What you’ll be doing:

• Build and strengthen brand presence through clear positioning, effective strategies, and compelling messaging across both offline and online channels.
• Develop and deliver lead generation campaigns aligned to company growth plans and sales targets, supporting business development across global markets.
• Conduct ongoing market research and analysis to identify trends, insights, and opportunities for growth, differentiation, and competitive advantage.
• Lead the development and communication of brand messaging across multiple channels, including digital platforms, print materials, and trade shows.
• Collaborate closely with Product Support, Sales, Creative, and other internal teams to ensure brand consistency, relevance, and impact.
• Monitor, analyse, and report on campaign performance, translating data into actionable insights and recommendations for optimisation.
• Manage marketing budgets, timelines, and external agency relationships, ensuring projects are delivered on time, within scope, and to a high standard.

About You:

You’ll need to have:

• Minimum of 5 years’ marketing experience, ideally within a global manufacturing environment or similar industry.
• Proven track record of delivering successful campaigns and driving demand generation in support of commercial objectives.
• Strong customer focus, with a genuine appetite for understanding markets, customers, and sector dynamics.
• Commercially minded with strong strategic thinking and project management capabilities.
• Excellent communication skills, with the ability to engage, influence, and collaborate with a wide range of stakeholders.
• Creative flair and passion for developing compelling, memorable content.
• Analytical mindset with experience interpreting data, insights, and performance metrics.
• Ability to thrive in a fast-paced, collaborative environment and operate with a high degree of autonomy.
• Experience using HubSpot or a similar CRM system is advantageous.

It would be great if you have:

• Experience managing or mentoring a small team.
• Experience operating across international markets.
• Fluent in a second language.

Why work for Smiley Monroe:

We’re the world’s biggest producer of ‘endless’ conveyor belts, with locations in Northern Ireland, India and USA; trusted by manufacturers of materials processing equipment in sectors spanning quarrying, construction & demolition, recycling & waste management, washing systems and road construction.

Our industry is exciting, dynamic and fast-paced. We work hard but like to have fun too. Continuous improvement is at the core of our culture and our values are unique: we’re passionate about having a safe place to work, we’re determined to succeed and our vision is to be the number one partner in our mobile equipment world by focusing on being close to our customers and problem solving.

If this sounds like you, email your CV to iwant2work@smileymonroe.com. Closing date for applications is Saturday, 31 January 2026.

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