Assistant Store Manager

We are Blacks and have been since 1863. We live and breathe the outdoors, from simple walks and technical hikes to arduous expeditions and intrepid exploration. Our aim has always been to make the outdoors as accessible as possible to everybody, ensuring that they have the right clothing and equipment for wherever their adventure takes them. From our nautical based beginnings, we’ve grown to be one of the most recognisable names on the high streets in the UK. We’ve evolved to a point where our extensive range is available online, meaning we can equip like minded enthusiasts with the best clothing, footwear and equipment across the world. Our aim has always been to make the outdoors as accessible as possible to everybody, ensuring that they have the right clothing and equipment for wherever their adventure takes them.

Role overview

We are seeking a skilled Assistant Manager with strong leadership & communication abilities to guide their team towards achieving sales & KPI targets whilst providing unparalleled service.

Responsibilities

• Supporting the Store Manager in effectively running all store operations to ensure meeting or exceeding sales & KPI targets.
• Setting clear sales goals, tracking performances whilst evolving processes to ensure continuous store growth.
• Creating a positive team culture through recruiting, training & continuously developing your staff.
• Building a motivated and high performing team, increasing chances of store success.
• Analysing sales data and financial reports to make quick and well‑informed decisions alongside the Store Manager, identifying and responding to areas of opportunity operationally & commercially.
• Act as the point of contact for colleagues in the manager’s absence.
• Provide excellent customer service, addressing inquiries and resolving complaints professionally.
• Help manage day‑to‑day operations, including opening and closing procedures.
• Support cash management tasks, such as processing transactions and reconciling tills.
• Participate in hiring, onboarding, and training new employees.
• Provide feedback and coaching to colleagues to improve performance.
• Support the Store Manager in maintaining colleague schedules to ensure proper coverage and productivity.
• Role objectives & KPI’s: Contribute to achieving or exceeding the store’s monthly sales target; drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT.
• Achieve upselling or cross‑selling targets.
• Maintain a high Net Promotor Score.
• Ensure stock accuracy during store audits.
• Ensure all new colleagues complete mandatory training required.
• Ensure employee satisfaction; store engagement survey results meet or exceed company benchmarks.
• Assist in keeping operational costs within the allocated budget.

Skills and Experience

• Previous supervisory or management experience in a fast‑paced Retail/Customer Facing environment.
• Passionate about retail & hold a good understanding of the latest trends and our competitors.
• Previous experience of coaching and developing individuals.
• Strong communication skills.
• Proven track record of achieving and exceeding sales targets and KPI’s.
• Experience in analysing KPI’s data to make commercial decisions.
• Keen eye for detail & commerciality.
• Previous experience within visual merchandising would be advantageous.
• Promote JD Group values to internal and external stakeholders.

Benefits

• Quarterly discretionary bonus schemes.
• Company discount of 30% off a large number of products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors).
• Exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health).
• Access to digital health and well‑being services through our benefits platform (TELUS Health).
• Health cash plans.
• Wide range of internal development courses to support personal and professional development throughout your career journey with the Group.
• Access to apprenticeships & accredited qualifications – Earn while you learn and gain nationally recognised qualifications (England Only).
• Company Sick Pay scheme.
• Discounted Gym memberships at JD Gyms.
• Life Assurance.
• Access to colleague networks, to share lived experiences and support initiatives that drive positive change.
• Opportunities to volunteer and contribute to JD Foundation.
• Employer engagement forums to help influence positive change.
• Incremental Holiday Allowance.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion. Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time. #Blacks

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