London Hybrid - 2 days a week in office
Up to £85,000 + Benefits
Supporting one of the largest FMCG portfolios in Europe
DATAHEAD is partnering exclusively with a global marketing consultancy, driving media investment strategy across Europe for a global FMCG giant. We’re hiring a Business Director with deep Marketing Mix Modelling (MMM) expertise to lead high-impact analytics workstreams across multiple categories and top European markets.
This is the most senior position below the MD, with major ownership over MMM-driven investment decisions, response-curve analysis, budget optimisation, and educating regional teams. If you enjoy the blend of technical rigour, media understanding, and shaping strategic outcomes — this is a big step up.
You’ll lead MMM-based investment projects from end-to-end, partnering with category teams across Coffee, Pet Care and other flagship brands. Your work will guide how tens of millions in media spend is allocated across markets such as the UK, France, Germany, Spain and Italy.
If you’re an MMM specialist ready for a leadership step‑up and the chance to shape European investment strategy, we’d love to hear from you.
#J-18808-LjbffrDirector – Marketing Mix Modelling (MMM) & Media Analytics • Greater London, England, GB
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