The McKeever Hotel Group has announced a new appointment to its Board of Directors to support the company’s accelerated growth trajectory and expanding operational scale.
Norman McBride, joins the McKeever Board under the newly created position of Group Operations Director.
Responsible for overseeing operations across McKeever’s seven hotels. Norman’s appointment is aligned with the Group’s strategy which prioritises further growth, performance and sustainability for the next five years.
With over 40 years of hospitality experience, Norman has a solid foundation in hotel operations and senior management. This includes 18 years with the family-owned Hastings Hotel Group where he was General Manager of both the Ballygally Castle and Stormont Hotels.
Norman also worked for Tourism NI and established his own hospitality consultancy business bringing his wealth of experience and understanding to businesses and organisations across Northern Ireland.
Since 2024, Norman has been working closely with the McKeever leadership team on its expansion journey, overseeing the transition of The Lodge Hotel, Coleraine, and the Armagh City hotel into the seven-strong Group.
“Collaboration, nurturing talent and fostering continuity have been my focus since working with the McKeever team,” said Norman, “and I’m thrilled to take this to the next level by joining the Board.
“I look forward to working across these great hotels, building on our ‘we do more’ culture and delivering operational excellence which will benefit our customers, our staff and our business as a whole.”
Welcoming Norman to the Board, Eugene McKeever, founder and Group Chair said:
“This is a very significant development which will help further our strategy and growth ambitions. Norman has proven he is the right fit for our team, bringing not only his years of experience but his sound understanding of what makes a hospitality organisation tick in terms of its operations, its culture, and its people.”
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Group Operations Director: Hospitality Growth Leader • Coleraine, Northern Ireland, GB
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