Global Strategy Director

Company description

We are the ROI agency, a position we have proudly held true since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment, but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top‑line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Beiersdorf is a key Power of One client for Publicis Groupe with existing responsibilities across creative, production, social and media.

One of the best and most trusted skincare companies in the world, founded in 1882. Beiersdorf generates over €9bn in revenue and employs over 22,000 people.

This role is to fulfil a major new global media strategy scope for Nivea, working with Head of Strategy, other London‑based Strategy Directors and international Groupe creative and operational colleagues who work within Publicis One Unlimited, the dedicated team created by Groupe for the client.

The core role is to develop best‑practice recommendations for Nivea within a set of Media Growth Playbooks incorporating key categories Face, Body, Deo and Sun.

In addition, recommendations will also be required for Campaign‑level Playbooks, providing media activation guidance to global, regional and market functions across client and agency, as well as supporting enhanced creative briefing and setting production requirements.

Responsibilities

• Develop detailed and high‑quality guidelines for the client.
• Work with both our internal teams and the client to help carve out a Power of One media strategy.
• Engage in practical planning and understand media planning and activations with the internal teams as well as the client globally.
• Take an active role in writing and producing materials, with a hands‑on approach to Strategy.
• Collaborate with an integrated team across different regions (e.g., Dubai, New York).

Qualifications

• Strong experience working in a media or communications agency.
• Worked with international clients across multiple markets.
• Confident presenting to senior clients and creating clear, useful insights.
• Positive media expert who tells compelling stories with data and gets buy‑in from different stakeholders.
• Comfortable with both big‑picture strategy and detailed channel planning—proven experience translating strategic thinking into media planning & buying recommendations.
• Experience with leading brands in personal care, skincare, beauty, or similar consumer products.
• Given the trend in the market, experience with social media, influencers, content, and online shopping—especially for Face, Body, Deo, and Sun categories.
• Strategic thinker skilled in digital, analytics, and optimization who can shape client direction through media strategy.
• Able to clearly explain how different marketing channels work together and why they matter for business goals.
• Commercially focused, energetic, and results‑driven—used to delivering strong outcomes.
• Experienced in briefing specialist teams and connecting planning with execution through a strong grasp of processes and timelines.
• Self‑motivated, eager to help others, visible to the team, inspiring yet approachable.
• Keen to grow your skills and take on greater responsibility.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics—Pension, Life Assurance, Private Medical and Income Protection Plans—we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS—Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full‑time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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