Senior Consumer & Shopper Insights Analyst

Senior Consumer & Shopper Insights Analyst

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

The Brand & Business Insights (BBI) team is at the heart of Brown‑Forman UK and the Senior Consumer & Shopper Insights Analyst is a thought leader to the business, brand and customer marketing teams, providing insight, ideas and strategies to unlock growth, accelerate Brown‑Forman’s competitive edge and support the organisation in its objective to be the best brand builders in the world.

Responsibilities

• In collaboration with the Jack Daniels FOB, create vision, objectives & goals for each brand in the portfolio & generate strategies to drive sustained growth
• Work with the brand team to measure and review all relevant research data information and identify insights to unlock growth
• Champion the Brown‑Forman Way of Brand Building to build competitive brand building capabilities
• Collaborate with cross‑functional internal teams for category, insight and finance analytics; join the dots between shopper, consumer, brand and category to create powerful insight that gives Brown‑Forman a competitive advantage
• Be an active member of the Global BBI community, share best practices with, and learn from the wider team
• Develop strong working relationships with internal, external (data & research agencies) and global stakeholders
• Act as a role model of B‑F values
• Partner with marketing and sales teams to embed annual Strategy and Insight (S&I) planning
• Provide thought leadership to the brand teams as they develop strategies to position their brands for sustainable growth
• Lead the creation of outstanding, evidence‑based situational analyses
• Support the marketing teams to help ideate, guide, monitor and measure all brand building and sales activation. Establish metrics that support the Brown‑Forman Growth Framework and improve competitiveness, effectiveness and efficiency of brand plans and activations
• Oversee the continuous global Brand Health Monitor for the UK
• Manage the design, commissioning, implementation and monitoring of consumer research and coordinate activity with external research companies. Manage the process from brief, hypothesis generation, through fieldwork, to debrief. Ensure key implications are shared with stakeholders in a timely manner and actionable outcomes identified
• Lead the management of ad‑hoc deep dives and special projects

Qualifications

• Minimum of 5+ years insight experience and a strong track record working in FMCG branded products /spirits in consumer & shopper insight
• Experience in agency & / client side or both
• Excellent quantitative research skills and understanding of qualitative research
• Advanced statistical analysis and excellent knowledge of panels and data analysis software and an aptitude for the manipulation and interrogation of databases. Familiarity with a broad range of consumer, category and shopper research and sources of data (Nielsen/CGA, Kantar etc.)
• Attention to detail and accuracy essential
• Ability to manage multiple projects and meet deadlines
• Strong business acumen and judgement along with strategic capabilities
• Fluent English, both spoken and written – excellent ability to communicate and influence (strong listening, presentation & storytelling skills; gravitas to put research into business terms and persuade colleagues and key stakeholders with the insight provided)

What Makes You Unique

• Self‑Starter and growth mindset with an ability to challenge the status quo
• Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships
• Adaptable, flexible and resilient

What We Offer

Total Rewards at Brown‑Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. #LI

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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