Head of Sales

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Director at W Talent focused on all things Manufacturing, Procurement & Supply Chain and Technical

About

W Talent Manufacturing are proud to be partnering with a leading UK manufacturing organisation in the search for an experienced Head of Sales. This is an exciting strategic role responsible for driving growth and a clear commercial strategy for the business. This individual must come from the Flue, Chimney or Stove industry used to engaging with various independent retailers.

Role Overview

We are looking for a commercially driven Head of Sales to lead our sales strategy, manage key customer relationships, and drive business growth across the UK market. This hybrid role combines strategic leadership with hands‑on key account management, ideal for a sales professional who thrives in a technically‑led environment and is passionate about delivering customer value.

Key Responsibilities

• Lead and develop the UK sales function in alignment with the wider business strategic goals.
• Define and implement sales plans, forecasts, and performance targets to deliver revenue growth.
• Analyse market trends and customer data to inform pricing, product positioning, and business development initiatives.
• Work closely with product development and marketing teams to align sales efforts with new product launches and promotional campaigns.
• Provide regular sales reports and performance analysis to the senior leadership team.

Key Account Management

• Build and maintain strong relationships with key customers, including national wholesalers/retailers, OEMs, contractors, and large installation firms.
• Act as the primary contact for top‑tier accounts, providing technical guidance and commercial support.
• Understand customers' current and future needs to influence product roadmap and service delivery.
• Handle complex commercial negotiations, contract management, and long‑term framework agreements.

Customer Development

• Identify and convert new business opportunities across target sectors, including flues, chimney and stoves.
• Respond to customer enquiries and RFQs, working cross‑functionally to provide tailored technical and commercial proposals.
• Represent the businesses at customer meetings, trade shows, and industry events to promote the brand and build pipeline opportunities.
• Liaise closely with internal departments including technical, customer service, operations, and purchasing to ensure customer satisfaction.
• Collaborate with European counterparts to share market intelligence and align sales strategy with global initiatives.
• Maintain a deep understanding of industry regulations, product standards, and competitor activity to inform strategic decision‑making.

Qualifications and Experience

• Proven experience in a senior sales or key account management role, ideally within Flues, Stoves or Chimneys.
• Strong understanding of the UK heating, flue, chimney or stove market, including key players and distribution models.
• Demonstrable success in developing strategic customer relationships and achieving sales targets.
• Ability to interpret technical specifications and present value‑based product solutions.
• Excellent communication, negotiation, and stakeholder management skills.
• UK driving licence and willingness to travel regularly across the UK.

What We Offer

• Basic salary of £60,000
• Annual performance‑related bonus
• Pension scheme and company benefits
• Ongoing training and career development opportunities
• A collaborative and innovative company culture

Seniority level

• Director

Employment type

• Full‑time

Job function

• Engineering, Manufacturing, and Sales

Industries

• Fabricated Metal Products

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